Dáil Éireann Debate, Wednesday - 7 February 2024
447. Deputy Peadar Tóibín asked the Minister for Children, Equality, Disability, Integration and Youth the amount spent on traditional and online advertising by his Department in each of the past ten years and to date in 2024, in tabular form. [5343/24]
View answerThe total spend on advertising for my Department from 2016 to 2023, including a breakdown on traditional and digital media spend, can be seen below in tabular form.
|
Year |
Online Advertising |
Traditional Advertising |
Grand Total |
|
2023 |
€ 293,363 |
€ 822,971 |
€ 1,116,334 |
|
2022 |
€ 143,080 |
€ 345,031 |
€ 488,111 |
|
2021 |
€ 165,656 |
€ 443,693 |
€ 609,349 |
|
2020 |
€ 230,812 |
€ 43,516 |
€ 274,328 |
|
2019 |
€ 345,164 |
€ 445,389 |
€ 790,553 |
|
2018 |
€ 1,082 |
€ 143,764 |
€ 144,846 |
|
2017 |
€ 1,100 |
€ N/A |
€ 1,100 |
|
2016 |
€ N/A |
€ 4,024 |
€ 4,024 |
|
Total |
€ 1,180,257 |
€ 2,248,388 |
€ 3,428,645 |
