Peadar Tóibín
Question:539. Deputy Peadar Tóibín asked the Minister for Health the amount spent on traditional and online advertising by his Department in each of the past ten years and to date in 2024, in tabular form. [5351/24]
View answerWednesday, 7 February 2024
Questions (539)
Written answers
The amounts outlined in below table were spent on traditional and online advertising over the years 2013-2023 and in January 2024. This includes Healthy Ireland campaigns, Departmental notices, Departmental COVID-19 public health guidance and other Departmental campaigns.
The overarching aim of Healthy Ireland to bring about a healthier population by supporting people to enjoy the best possible health and wellbeing. It is the Government-led initiative aimed at delivering the Sláintecare objective of preventing ill-health and keeping people well. Since 2018, Healthy Ireland developed a number of citizen engagement campaigns designed to raise public awareness of Healthy Ireland supports under three themes – healthy eating, physical activity and mental wellbeing.
The Department's response to the COVID-19 pandemic includes a comprehensive advertising campaign across both traditional and online media channels for the purposes of informing the public and promoting the latest public health guidance. The level of advertising spend varies depending upon the public health requirements at the time. The HSE continues to run advertising campaigns to raise awareness about the COVID-19 vaccine programme and the latest public health advice.
The table below provides the information requested in this Parliamentary Question.
|
Year |
Traditional Advertising Spend |
Digital Advertising Spend |
|
2013 |
€ 10,716.68 |
€ - |
|
2014 |
€ 40,430.63 |
€ - |
|
2015 |
€ 89,376.59 |
€ 4,417.30 |
|
2016 |
€ 21,876.38 |
€ - |
|
2017 |
€ 22,079.52 |
€ - |
|
2018 |
€ 723,995.65 |
€ 321,508.46 |
|
2019 |
€ 1,631,569.74 |
€ 44,008.34 |
|
2020 |
€ 2,001,388.10 |
€ 315,101.82 |
|
2021 |
€ 2,001,388.10 |
€ 315,101.82 |
|
2022 |
€ 680,350.16 |
€ 336,919.60 |
|
2023 |
€ 1,846,662.81 |
€ 486,503.17 |
|
2024 (Jan) |
€ 6,046.70 |
€ 2,490.78 |