Pauline Tully
Question:444. Deputy Pauline Tully asked the Minister for Social Protection the amount spent on advertising and promotions within her Department in 2023 and for January 2024, in tabular form. [10273/24]
View answerTuesday, 5 March 2024
Questions (444)
Written answers
My Department is committed to ensuring that the public are aware of the welfare supports and services that are available to them and that they are notified of any scheme changes which may affect them.
Public information and advertising campaigns are an important part of our work and cover national and regional print media, as well as radio, digital and social media. These campaigns are essential to ensure that people are aware of their entitlements.
All promoted campaigns are developed and targeted carefully in collaboration with our media buyer using the best mix of media formats to ensure that our messages reach the public effectively.
Advertising expenditure in 2023 including all media fees, and spend incurred to 1 February 2024, is outlined below in tabular form, and is €1,738,451.22 in total (VAT Inclusive).
2023 Advertising Spend
|
Total |
€1,462,679.07 |
2024 Advertising Spend to 1 February 2024
|
Total |
€275,772.15 |