Dáil Éireann Debate, Tuesday - 9 April 2024
753. Deputy Jackie Cahill asked the Minister for Social Protection if her Department uses community radio for advertising and public awareness campaigns; if not, the reason, given the vital role community radio often plays in the dissemination of information to local communities; if her Department will consider using community radio for public awareness campaigns in the future; and if she will make a statement on the matter. [14173/24]
View answerMy Department administers more than 90 separate schemes and services, which affect the lives of almost every person in the State.
We are fully committed to ensuring that members of the public are aware of the welfare supports and services available, and ensure key changes are communicated to them.
Public information campaigns play an important role in achieving this objective.
All campaigns are developed and targeted carefully in collaboration with our media buyer, using the best mix of media formats to ensure that the Department’s message reach members of the public effectively, while also ensuring value for money.
