Dáil Éireann Debate, Wednesday - 24 April 2024
11. Deputy Ged Nash asked the Tánaiste and Minister for Foreign Affairs for figures on the total spend for all forms of advertising in the years 2022 and 2023 in his Department; if figures can be provided on each Department’s spend on local media advertising (print and broadcast respectively, and broken down on that basis) for those years; if the Department used/uses an agency to place advertising; and if he will make a statement on the matter. [18392/24]
View answerMy Department uses traditional and online advertising primarily to promote essential services to citizens at home and abroad, including passport and consular services. In recent years, public awareness campaigns in relation to COVID-19 travel restrictions and Brexit have formed a significant part of campaigns. The Department also uses traditional and online advertising to communicate to international audiences with the aim of projecting Ireland’s visibility and values abroad.
Here is my Department’s total advertising spend for 2022 and 2023:`
|
Year |
Total |
|
2022 |
725,747 |
|
2023 |
586,308.41 |
My Department’s campaigns use a wide range of media to reach as many citizens as possible. This includes digital and social media, video on demand (VOD), display touchpoints, as well as audio ads on national and regional radio stations to maximise coverage across the country and to include urban and rural communities.
Here is my Department’s local media advertising spend, broken down by print and broadcast media, for 2022 and 2023:
|
Year |
|
Broadcast |
Total |
|
2022 |
- |
44,235.13 |
44,235.13 |
|
2023 |
- |
65,546.57 |
65,546.57 |
The Department engages the services of PHD Media, a media agency retained under a cross-Government procurement process, for the purposes of advertisement placement and reaching audiences across a range of mediums including internet, print media, radio, outdoor and TV.
