Dáil Éireann Debate, Wednesday - 24 April 2024
140. Deputy Ged Nash asked the Minister for Agriculture, Food and the Marine for figures on the total spend for all forms of advertising in the years 2022 and 2023 in his Department; if figures can be provided on each Department’s spend on local media advertising (print and broadcast respectively, and broken down on that basis) for those years; if the Department used/uses an agency to place advertising; and if he will make a statement on the matter. [18385/24]
View answerMy Department provides public information about the Department's wide range of schemes, services and policies. This includes public information campaigns with advertising across radio, print, digital media and out of home advertising (OOH). Advertising is placed across both national and local media to communicate this information. This expenditure includes public information campaigns and the publication of Statutory Notices that are required to comply with various national and EU legislative requirements. My department uses a media buying agency to place advertising.
A breakdown of expenditure by year including expenditure on local print/broadcast for the period requested is set out in the table.
|
Year |
Total advertising expenditure |
Expenditure on local print advertising |
Expenditure on local broadcast advertising |
|
2022 |
741,490.98 |
64,255.68 |
0 |
|
2023 |
1,922,209.87 |
207,989.70 |
355,343.51 |
