Departmental Advertising

Dáil Éireann Debate, Wednesday - 24 April 2024

Wednesday, 24 April 2024

Questions (158)

Ged Nash

Question:

158. Deputy Ged Nash asked the Minister for Children, Equality, Disability, Integration and Youth for figures on the total spend for all forms of advertising in the years 2022 and 2023 in his Department; if figures can be provided on each Department’s spend on local media advertising (print and broadcast respectively, and broken down on that basis) for those years; if the Department used/uses an agency to place advertising; and if he will make a statement on the matter. [18386/24]

Written answers

Minister for Children, Equality, Disability, Integration and Youth

The Department’s expenditure across advertising in 2022 and 2023 can be found in the table below. To achieve efficiencies and value in advertising placement and public information campaign management, the Department utilises the services of a media buying agency with relevant expertise in the area.

		Total Ex. VAT		Regional Radio Ex. VAT		Regional Print Ex. VAT
2022		€396,097.00		€23,852.00		€3,950.00
2023		€904,365.00		€4,002.00		€81,362.00

Question No. 159 answered with Question No. 146.