Dáil Éireann Debate, Wednesday - 24 April 2024
191. Deputy Ged Nash asked the Minister for Health for figures on the total spend for all forms of advertising in the years 2022 and 2023 in his Department; if figures can be provided on each Department’s spend on local media advertising (print and broadcast respectively, and broken down on that basis) for those years; if the Department used/uses an agency to place advertising; and if he will make a statement on the matter. [18394/24]
View answerThe amounts outlined in the table below is the amount spent on advertising over the years 2022-2023, Cost to Client including VAT. This includes Department of Health campaigns, departmental notices and Healthy Ireland campaigns.
Department of Health advertising spend included the first national Government-led menopause awareness campaign, the departments ongoing response to the COVID-19 and Winter Viruses, raising awareness of the expansion of the Free Contraception scheme, raising awareness of the expansion of the GP Visit Card scheme, as well as raising awareness of various public consultations and public notices.
The overarching aim of Healthy Ireland is to bring about a healthier population by supporting people to enjoy the best possible health and wellbeing. It is the Government-led initiative aimed at delivering the Sláintecare objective of preventing ill-health and keeping people well. Since 2018, Healthy Ireland developed a number of public engagement campaigns designed to raise public awareness of how to improve health and wellbeing.
The figures requested are listed below:
|
Year |
Total Advertising Spend |
Local Press Advertising Spend |
Regional Radio Advertising Spend |
|
2022 |
€1,149,630.00 |
€5,309.00 |
€151,438.00 |
|
2023 |
€2,375,022.72 |
€0.00 |
€442,380.31 |
The Department of Health engages the services of various agencies for the purposes of advertisement placement and reaching audiences across a range of mediums including online, print media, radio, outdoor and TV. A media buying agency secures advertising space on behalf of the Department. They develop media plans selecting a media mix which will reach as large as group as possible among the target audience and make them aware of the message. Their selection of media is based on the most effective use of budget guided by the reach of media matched to the target audience.
