Dáil Éireann Debate, Wednesday - 24 April 2024
29. Deputy Ged Nash asked the Minister for Transport for figures on the total spend for all forms of advertising in the years 2022 and 2023 in his Department; if figures can be provided on each Department’s spend on local media advertising (print and broadcast respectively, and broken down on that basis) for those years; if the Department used/uses an agency to place advertising; and if he will make a statement on the matter. [18402/24]
View answerThe Department of Transport uses advertising and public awareness campaigns to highlight public consultations, encourage behaviour change in favour of sustainable travel and to promote recruitment opportunities. In 2023, the Department launched its Your Journey Counts emissions-reduction campaign to encourage people to walk, cycle and take public transport.
The figures for my Department’s total advertising spending for the years 2022 and 2023 are given in the table below, along with the spending breakdown across local media:
|
Year |
2022 |
2023 |
|
Total Advertising Spend |
€122,097.66 |
€1,152,397.81 |
|
Local Print Spend |
€0.00 |
€95,876.33 |
|
Local Radio Spend |
€12,354.38 |
€207,280.83 |
My Department uses a media agency to place advertising, which has been contracted under a cross-Government procurement process. This ensures both value for money and that as wide an audience as possible is reached through various advertising channels, including broadcast, online, and outdoor advertising.
