Dáil Éireann Debate, Wednesday - 24 April 2024
7. Deputy Ged Nash asked the Taoiseach for figures on the total spend for all forms of advertising in the years 2022 and 2023 in his Department; if figures can be provided on each Department’s spend on local media advertising (print and broadcast respectively, and broken down on that basis) for those years; and if the Department used/uses an agency to place advertising. [18400/24]
View answerThe Department of the Taoiseach incurred expenditure on advertising of €1,784,925.93 in 2022 and €4,808.23 in 2023. The bulk of the expenditure in 2022 relates to the dissemination of information related to COVID-19 public communications. Advertising expenditure was also incurred relating to judicial and Director of Public Prosecutions appointments and Easter Sunday commemorations. All expenditure is placed through a media buying company procured through an Office of Government Procurement framework.
Of the advertising expenditure in 2022, €780,000 was on regional/local media advertising with an equal split between radio broadcasting and print. In 2023, the only advertising spend relates to publicising the Easter Sunday commemorations in the national press.
