Dáil Éireann Debate, Wednesday - 24 April 2024
71. Deputy Ged Nash asked the Minister for Education for figures on the total spend for all forms of advertising in the years 2022 and 2023 in her Department; if figures can be provided on each Department’s spend on local media advertising (print and broadcast respectively, and broken down on that basis) for those years; if the Department used/uses an agency to place advertising; and if she will make a statement on the matter. [18388/24]
View answerThe Department’s total spending on advertising both digital and traditional (including design costs) for the period in question is outlined below.
2023 €800,434.04
2022 €364,842.68
Below and in attached excel file please find a breakdown of regional and national advertising (broadcast and print) spend by the Department for the years 2022, 2023 and year-to-date 2024.
2022
Type Total Spend (excl. VAT) Total Spend (incl. VAT)
National €77,425 €95,233
Regional €24,394 €30,005
2022 Total €101,819 €125,237
2023
Type Total Spend (excl. VAT) Total Spend (incl. VAT)
National €336,662 €414,094
Regional €273,895 €336,891
2023 Total €610,557 €750,985
2024 YTD
Type Total Spend (excl. VAT) Total Spend (incl. VAT)
National €177,279 €218,053
Regional €138,401 €170,233
2024 Total €315,680 €388,286
As part of a central Government contract, the Department utilising PhD Media to place advertising
