I move: "That the Bill be now read a Second Time."
The object of this Bill is to confirm an order which was made by my predecessor under the Restrictive Practices Act, 1972, on the recommendation of the Restrictive Practices Commission, relating to the supply and distribution of grocery goods and also to confirm a related amending order which I have made.
I would like to start by stating briefly my attitude in relation to the great changes in distribution which have occurred, most particularly in the food trades, and which are still occurring. In the first place, I would say that progress means change, and change must, regrettably but inevitably, hurt some people. To the extent that supermarkets, group buying, self-service and other modern developments mean greater efficiency, and consequently a reduction in ultimate costs to the consumer, I welcome these developments, and I shall do nothing to prohibit the general improvement of efficiency and economy by these means. I recognise that the supermarket and the chain store have special advantages to offer the public, and that the public are entitled to these advantages. At the same time, the independent trader, "the small man", has a service to offer in other ways which his larger competitors cannot match. The public are entitled to this service too, and the independent trader is entitled to protection, not from legitimate competition from the new media of distribution, but from any abuse of the economic power which they can build up. It is my determination to protect the small trader from such abuse, and I believe this Bill goes no small way to achieve that.
Lest there be any misunderstanding of any intentions, I would like to make it clear that I have no intention of guaranteeing economic survival to any and every individual trader. Even for the small shop, there are modern developments in methods of presentation, in promotion, in co-operative organisation which are probably essential to successful carrying on of the business. I intend to make it possible for the individual shopkeeper to survive and prosper by his own energy, initiative and adaptability to new methods, but whether he actually shows these qualities will remain, as always, up to himself. In a changing world, he will have to change, and no one can do it for him.
I turn now to the Bill itself, which, as I have said, is intended to give effect to orders made following an inquiry which the Restrictive Practices Commission undertook on their own initiative following numerous complaints of unfair trading practices in the grocery trade. Almost 100 witnesses were examined in the course of the inquiry. They included representatives of consumer interests, of distributors, both wholesale and retail, of manufacturers, of voluntary groups and of multiple supermarkets.
The principal issue considered at the inquiry were:
(a) the allegation that large buyers, particularly supermarket chains, were able to secure from suppliers terms which were unfairly discriminatory against independent traders;
(b) the allegation that large buyers were thus enabled not only to have an unfair advantage in competition but also to adopt unfair methods of retailing; and
(c) the contention that a consequence of this situation would be the disappearance of many more small retailers and the attainment by a few large buyers of a position of complete dominance.
The commission in their report make a distinction between "standard terms of supply" and "supplementary terms of supply". They define the former as the terms, usually in printed form, which are open, and seen to be open, to all trade customers. Supplementary terms are other terms which individual firms may negotiate, privately as a rule, with suppliers.
The commission found that the standard terms of supply of many important suppliers were operated in such a way as to discriminate unfairly in favour of large supermarket chains and against independent retailers and wholesalers. They recommended that standard terms and conditions of supply should be published, should be strictly observed in application, should be open to all traders meeting the relevant conditions and should not be set at unreasonable levels in such a way as to discriminate unfairly against any trader or to exclude new entrants.
The commission found that suppliers were also operating supplementary terms of supply in the grocery trade. These terms related to promotions, long-term supply agreements, advertising and merchandising. Promotions are offers of a product at reduced prices for a short period, generally a fortnight, and advertising allowances are usually linked with them. Long-term agreements are agreements providing for the payment of extra rebates to firms which achieve agreed increases in sales. Merchandising means, in the context of the inquiry, the activities performed by employees of suppliers in promoting goods in their customers' outlets. The granting of these supplementary terms reflects the bargaining power of supermarket chains who were the main beneficiaries.
The commission saw serious objections to these supplementary terms on the grounds that they were of an arbitrary character, favoured unfairly large-scale buyers, facilitated the application of pressure and abuse of economic power and resulted in unfair discrimination. On the other hand, the commission considered that negotiation from strength and the securing of trading advantages are inherent in competition in a progressive industry and they felt, therefore, that an outright prohibition of supplementary terms would be unrealistic and recommended that instead suppliers should be required to apply these terms in an equitable manner and without any unfair discrimination.
The commission found also that there was discrimination in the granting of credit in favour of large supermarkets and they recommended that it should be prohibited.
There are arrangements in the grocery trade whereby groups of manufacturers give terms to traders which are related, not to purchases from each individual manufacturer, but to aggregate purchases from all members of the group. The commission considered that such arrangements involve a restriction of competition and lead to uniformity of pricing and they recommend that they should be prohibited.
The commission considered that the use of "loss leaders", that is, the practice of selling certain items below purchase price stimulated competition and should not be prohibited. They considered, however, that advertising by supermarket chains of such prices in newspapers and other media created an unfavourable and misleading impression of prices in small independent outlets and increased the domination of the trade by large financial interests. They recommend that such advertising should be prohibited.
On 21st February, 1973, my predecessor made an order giving effect to the commission's recommendations. The order departed from the recommendations in two respects. First, whereas the commission had recommended that advertising allowances would be strictly related to services to be performed, examination has shown that this would be unenforceable in practice, and since the practice is not generally regarded in the trade as of particular value anyway it was decided instead to prohibit it completely. Secondly, following representations that there was the possibility that Irish manufacturers might lose orders from large buyers because the order would impose on them restrictions not applicable in practice to foreign suppliers, the order provides for throwing light on any developments of this nature by requiring traders who import direct from suppliers abroad to register the full terms and conditions of such purchases with the Examiner of Restrictive Practices, as our home suppliers have to do. Any attempt by traders to evade their obligations under the order in this way would be a serious matter, and I have made special arrangements to have a close eye kept on developments so that I may be able to take quick remedial action should that be necessary.
The purpose of paragraph (a) of article 3 (3) of the order was to implement the commission's recommendation that where a supplier adopts quantity terms for the supply of grocery goods such terms should be set at realistic levels consistent with the encouragement of efficiency and economy in distribution. The article as originally drafted however could be held to oblige a supplier in, say, Dublin, to charge a higher price for goods supplied to a customer in a remote country area than to one in Dublin. While a supplier is free to do this it was of course never the intention that he should be obliged to do so. To achieve the original intention it was necessary to amend the order. I made the necessary amending order on 18th October, 1973, and I availed of the opportunity to make the article in question more precise and to simplify it.
Representations have been made to me that the orders, by removing certain special discount advantages which are at present obtained by some distributors, could result in the general public paying more for their purchases. This should certainly not be the case. The orders specifically provide for reasonable discounts related to bulk purchases. What they seek to prohibit is discount advantages over and above the economically justifiable level which some distributors could otherwise be able to demand by reason of their purchasing power. It is obvious that if a particular distributor loses sizeable special advantages of this sort there may have to be some increase in certain of his retail prices. However, it can be assumed that where a supplier gave such special discounts he met the cost, not out of his profits, but by charging more than he would otherwise do to his other distributor customers. If, then, suppliers' prices to certain distributors go up by a certain amount, their prices to others should come down by an equivalent amount; and prices to retail customers of these distributors respond accordingly. There is on this basis no net increase, but prices and costs are more equitably spread. In actual practice however I would expect worthwhile economies in distribution costs to be achieved, since the highly uneconomic practice of having manufacturers deliver their goods in comparatively small parcels to a multiplicity of shops would be discouraged. The economies resulting from a discontinuance of this practice should help to keep global prices down.
It has been suggested to me that suppliers may increase prices to certain of their customers as a result of these orders and that there is no guarantee that they will correspondingly reduce them to others. I do not think there is any great danger of this in present conditions of competition, but in any event I have every confidence that the vigilance of the National Prices Commission will ensure that it does not occur.
The Restrictive Practices Act, 1972, provides that orders of this kind shall not have effect unless they are confirmed by an Act of the Oireachtas. The Bill now before the Dáil is the confirming Bill which is necessary to give the force of law to the orders. With a Bill of this kind, the orders which it is proposed to confirm may not be amended by the Oireachtas but must be accepted or rejected as they stand. The matters with which the orders deal have been the subject of a lengthy and painstaking public Inquiry and report by the Restrictive Practices Commission. The orders will go a long way to ensure fair play for the small shopkeeper and his customers and should put an end to the unfair practices in the grocery trade which have been so much complained of in recent years.
I regard it as very much in the spirit which I have outlined at the outset, and I have no hesitation in recommending this Bill to the Dáil.