Dáil Éireann debate -
Wednesday, 1 Feb 1995

Vol. 448 No. 4

Written Answers. - Tourism Growth.

David Andrews

Question:

130 Mr. Andrews asked the Minister for Tourism and Trade if his attention has been drawn to the fears expressed that the attraction of Ireland could be threatened by uncontrolled growth in tourism; the plans, if any, he has to control such a threat; and if he will make a statement on the matter. [2306/95]

Minister for Tourism and Trade (Mr. E. Kenny)

I am aware that reservations have been expressed in certain quarters about the dangers of uncontrolled tourism growth. These fears are understandable in the light of the experience of other tourism destinations, but I believe we have a sufficient awareness of the danger and adequate mechanisms in place to avoid the pitfalls.

Ireland is not, nor do we want to be, a mass tourism destination. One of our major tourism strengths is our green and clean environment. We have a low population density with large open spaces, uncrowded roads and areas of great scenic beauty. Clearly, if we are to develop a sustainable tourism industry, we must preserve and enhance that which attracts visitors in the first instance.

To this end, the Operational Programme for Tourism, 1994-1999, acknowledges that a balance must be struck between development and conservation. The targets set for the industry in the programme aim to maximise Ireland's tourism potential by increasing revenue which will, in turn, create much needed employment. In continuing to expand, develop and market the Irish tourism product, my aim will be to attract the more discerning and high-spending visitor. Furthermore, the Operational Programme for Tourism aims to increase the proportion of non-peak visitors from its current level of 60 per cent to 66 per cent. At present, a disproportionate number of our visitors arrive in July and August. Measures that will help to achieve this include marketing campaigns focused on specific product areas, such as golf, equestrian, sales meetings and conferences and city weekend breaks and festivals. The proposed national convention centre will, of course, have an important impact in this context.