I propose to take Questions Nos. 36, 130 and 160 together.
Consumer research undertaken by Bord Fáilte shows that potential visitors to Ireland from overseas consider Ireland as a complete entity in tourism terms. Accordingly, Ireland is being marketed internationally as a single destination but with campaigns which allow for individual products in the regions to be further promoted through follow up mailings and other marketing activity. The available statistical data would suggest that the economic benefits from the development of tourism in recent years have been widely spread throughout the regions.