The alternative enterprise scheme, which was introduced in December 1994 as part of the operational programme for agriculture, rural development and forestry 1994-99, included a measure to assist farmers to develop housing and handling facilities for deer. Applications on hand are being processed for payment. This scheme was closed for new applications with effect from 4 October 1996.
Since 1996 venison has been included in An Bord Bia's promotional campaign and a comprehensive survey of market opportunities has recently been conducted to assist this campaign.
A proposal to extend headage payments to deer is one of a number of measures under discussion with the European Commission.