The industry has put approximately £1 million into destination marketing, which is the OTMI. However, as the Deputy knows from having been in this position previously, all those involved in the industry say they are doing individual marketing as well. They state that the figure they are putting in on an individual basis, whether it be Aer Lingus, other air carriers or ferries, is approximately between £40 million and £50 million.
I firmly believe that a marketing fund is necessary. The industry's research indicates that £20 million per year is required. The introduction of a small levy, as has been mentioned, is a way of putting the industry on a firm footing over the next five years. The matter has been discussed at length with the industry. It is not a kite. We could apply that type of idea.
I remind the Deputy that a similar levy applies in all European countries, with the exception of Italy and Switzerland which do not have to do any marketing. For example, in Austria the levy is £8 and in Belgium it is £10. In Denmark, where it was introduced last year, it is £7.80, in Finland £7.30, France £7, Germany £3, Greece £14, the Netherlands £3.20, Norway £12.20, Portugal £7.80, Spain £4, Sweden £10 and in the United Kingdom it is £10 sterling. The levy operates in nearly every country in Europe where it is put towards a marketing fund. I believe in the idea and think such a levy is needed here if we are to put the industry on a firm footing, but it will not stop us from seeking further EU funding. As I stated, no decision has yet been taken. A decision will only be taken when I have the full co-operation of the industry.