Jim O'Keeffe
Question:20 Mr. J. O'Keeffe asked the Minister for Tourism, Sport and Recreation his views on whether there is a real need to encourage a more balanced spread of tourism; and the plans he has in this regard. [25980/00]
Written Answers. - Tourism Industry.
Growth in tourism over the past ten years has been unprecedented, with visitor numbers doubling to six million and foreign exchange earnings tripling to £2.5 billion.
I do recognise that, while all regions have shared in this growth, there has been some significant variations in performance. I can assure the Deputy that it has been one of my top priorities to facilitate a more balanced regional spread of tourism revenue. This is clearly reflected in the strategy outlined in the national development plan which provides over £350 million for tourism marketing, training and product development. In the drafting of the tourism product development measures, in particular, there will be a clear focus on widening the spatial spread of tourism and on diverting pressure from highly developed areas. This will be addressed by utilising the potential of the less developed areas through support for the strengthening of special interest facilities, the upgrading and better presentation of a number of clusters of existing attractions and facilities and, in specific circumstances, the development of some new major attractions.
Bord Fáilte's regional marketing programme will complement this strategy – not only through destination promotion but also by measures to attract visitors to particular regions, such as encouragement and support for special niche products that are especially important to the less developed tourism areas.
However, it cannot be emphasised often enough that successful realisation of the tourism product development strategy which will be embedded in the regional OPs is dependent on, and directly linked to, the delivery by relevant local and other authorities of the necessary infrastructure, facilities and controls.
Ultimately, it is the prerogative of the visitor to determine where he or she spends a holiday. Many factors influence such decisions and the variation in performance in Ireland is due, in no small way, to international industry trends, such as the growth in short breaks and urban tourism. However, I am satisfied that current tourism strategies will continue to contribute to a more balanced spread of tourism in Ireland.
Question No. 21 taken with Question No. 14.
Question No. 22 taken with Question No. 7.