This Department and its offices, other than those referred to below, spent £135,000 in the year 2000 out of the departmental advertising subhead. This spend was on advertising in media other than television. An additional amount of £122,350 was spent on a once off advertising campaign to publicise the introduction of the national minimum wage. Television advertising for the national minimum wage cost £58,727, of which £2,211 was spent on broadcasts on the Irish Language station, TG4.
In addition, the Companies Registration Office, the Office of the Director of Consumer Affairs, the Labour Court/Labour Relations Commission and the Competition Authority spent £231,508 on advertising in 2000. None of this was television advertising. Expenditure on advertising by agencies is a day to day matter for individual agencies and I have thus not addressed this part of the question in my reply.