Digital content is emerging as a new economic sector with tremendous enterprise and creative potential for Ireland.
Based on available data, indications are that the market size for digital content was worth at the very least, $178 billion in 2001, and will be worth, at a minimum, $434 billion by 2006, representing an average annual growth rate of about 29%, and a highly attractive market. The projected growth of the industry between now and 2006 gives Ireland a window of opportunity to carve out a place for itself in new areas of potential strength and expertise and establish a significant presence in a number of high growth digital content sectors.
For the opportunity to be exploited to the full my Department requested Forfás to develop a co-ordinated strategy for the promotion of the digital content industry. As a first step in that process Forfás in conjunction with the Department, Enterprise Ireland and IDA Ireland commissioned a review of the relative stage of development and potential of the digital content industry in Ireland and internationally. Published in November of this year, the review pinpoints future opportunities and identifies priority actions to achieve a co-ordinated and strategic approach to the promotion of the digital content industry into the future.
My Department in association with Forfás will establish a digital content steering group, comprising the industrial development agencies and relevant Departments to guide and co-ordinate the development of the sectoral strategies and to progress the implementation of the actions in this report.
Already, Ireland has strengths in the software, e-learning and wireless sectors both in terms of the enterprise base and specialist research activity in the third level sector.