I thank you, Chairman. I am pleased and honoured to be here. The Commission welcomes the interest of this committee in competitiveness, particularly in the Internal Market.
Competitiveness is generally defined as the ability of countries to raise their standards of living. They do so by becoming more productive. There is usually a mix of factors which impact on competitiveness and it is a complicated process. One of the factors is an Internal Market. There are other factors which the committee may discuss today or on another occasion, such as the labour market, incentives for enterpreneurship, research and development, education, macro-economic policy and exchange rates. It is a dynamic process. As Ireland is probably finding out to some extent now, a country can be competitive one day, but it can lose some of its competitive edge the next day. It is a process which constantly keeps a country on its feet.
What is the Internal Market's contribution to competitiveness? It is simple. The Internal Market is about competition and exposing industries and companies to more competition. As we all know, if companies are exposed to competition, they will try to become more effective because if they do not, they will lose market share or disappear altogether. Companies which are shielded from competition tend to become lazy and to sell products which are sub-standard at too high prices to consumers. The Internal Market's contribution is to open up industries and companies to the forces of competition.
One thing we must avoid in Europe is a black and white judgment on Europe's competitiveness. We often hear that Europe is not competitive, but some member states are highly competitive. Finland is the most competitive country in the world. It is number one in the competitiveness rankings. Denmark, Sweden and Luxembourg are highly competitive. Some industries or companies in Europe are highly competitive and some of them are the best in the world. We should not talk ourselves down.
It is difficult to deny that Europe overall has weaknesses, which it must tackle. We have had some anaemic growth over the past couple of years and low productivity increases. It is, therefore, difficult to maintain our standing in the world. It is perhaps useful to remember why competitiveness is important. As I said, it is about our standard of living, maintaining our quality of life and being able to pay for pensions and health care and education costs. It is absolutely vital that Europe maintains and increases its level of competitiveness.
The Internal Market has been in existence for ten years. How has it contributed to competitiveness? We have done some internal analysis and the conclusion is that the Internal Market has created more than 2.5 million jobs, €900 billion in extra prosperity, which is almost €6,000 per family, and it has added 1.8% to our GDP. That is a record which should not be sniffed at. However, there is a persistent myth that the Internal Market is completed, that most of the work has been done and, therefore, it is only a matter of maintaining it. That is wrong because there is a lot of work still to be done. As Commissioner Bolkestein regularly says, it is like driving a Ferrari in second gear. Why would we want to do that?
The Internal Market is about competition. However, a number of alarm lights have started to flash red. If we look at a number of the indicators of the strength of the Internal Market, they are starting to point in the wrong direction. Intra-EU trade in manufacturing goods has stalled and was lower in 2003 than in 2002. That is not a good indication. Foreign direct investment is down dramatically in the European Union. Price convergence has stalled since 1998, despite the introduction of the euro. These are all signs that the Internal Market is not bringing about the level and intensity of competition we know it is capable of and, therefore, it is hindering our competitiveness.
What should we do and what needs to be done to get trade and investment going again and to get the Internal Market to make the contribution to competitiveness of which we know it is capable? The first thing is action, not words. In Europe we talk a good game about competitiveness. However, when it comes to showing a track record, there is not much there. It is poetry without the motion.
There is a long list of measures on the desks of the Council and the European Parliament to remove obstacles to the Internal Market, such as Community patent, enforcement of intellectual property rights, professional qualifications, public procurement, which has just been adopted, and a services directive, which we have just made. The list is long. At decisive moments the political will was not there to take the difficult decisions which needed to be taken. We have done all the easy things in the Internal Market. However, we must do the difficult things. It was often the case that when one lobby said something, it was enough for Ministers to cave in. The Competitiveness Council, in particular, has not met expectations. The first thing is action, not words of which we have had enough.
The second thing is that the member states must take the necessary measures. The Lisbon process cannot be achieved at European level alone. If the German, French, Italian and Irish Governments do not take the necessary measures, we will not achieve the Lisbon objective. We must also ensure that what we do at Community and national level is fully in sync and mutually supportive. Often the impression we have at the Commission is that what is being discussed and negotiated at European level is considered a distraction in many capitals.
The third thing which must be done is that we must focus more on implementation. It takes a long time for rules to be adopted in the European Union. More than five or six years is the average, while it is seven years in financial services. It takes a long time for measures to be adopted. Then they must be implemented, which adds more time to it. However, that is not enough. Measures must be applied on a daily basis, particularly in the context of the expansion of the European Union to 25 member states. We must ensure the rules are complied with and that we do not end up with a situation where breaches of law take place without any consequences and where the confidence of players in the market sags and the Internal Market fragments as a result.