Skip to main content
Normal View

Seanad Éireann debate -
Wednesday, 3 Jun 1987

Vol. 116 No. 5

Adjournment Matter. - Referendum Advertising Campaign.

I am delighted to welcome the Minister and I do not propose to look so distinguished a gift horse in the mouth. Nonetheless, I am curious as to what role he is fulfilling in this instance. I understand that the Government Information Services are answerable to the Taoiseach's office. In his reply, perhaps the Minister will deal with that point.

As Senators will be aware, there was a saturation advertising campaign in the weeks, particularly in the last week, leading up to the referendum on the Single European Act. I do not think it is an exaggeration to describe it as a saturation advertising campaign. I did not take note of the actual column inches involved but they were certainly lavish. No expense was spared, it could be said, even though our poor country is in a sad situation. Nonetheless, one estimate suggests that the newspaper advertising campaign, as well as the issuing of pretty glitzy leaflets, cost in the region of £350,000. I have no idea whether that figure is true or false, perhaps it is a minimum, but I think everyone will agree it was an expensive campaign. However, fundamentally that is not really the point I am making here.

I am questioning the propriety, if not indeed the legality, of a Government information service pushing a purely party political case. This was a purely party political case. The fact that other parties joined themselves, as it were, with the Government in pushing the Single European Act does not take from the partisan nature of the case being made. It was a party political case; and the arguments used, as in, for example, The Irish Times of Monday, 25 May, in a one-third page advertisment published by the Government Information Services, comprising ten points, were extremely tendentious indeed — in short, propaganda and, arguably misinformation. The GIS might have been more properly called the GMIS in this case. Public funds were misused to present this case and I submit that the service transgressed its proper role and that this is a most serious matter. It took place with the tacit approval of the other parties. In fact, this was one of its more sinister aspects, that we had a tacit collusion of the other parties in this propaganda campaign and there was no substantial protest from the media. Why should there be? The national broadcasting service had already been intimidated and the consequence of that intimidation was to be seen quite perceptibly in the altered balance of coverage in the days that followed the meeting in Merrion Street of the RTE executives and the “irresponsible Ministers”— I am being informed by the Cathaoirleach, because she ruled that I could not raise this question on the Adjournment because there was no Minister responsible. I can only conclude that the two Ministers who met the RTE executives were irresponsible Ministers. That having been so, the Government in effect having intimidated the national broadcasting service, we were then left with the printed media to protect our liberites. But, human nature being what is is, why should the printed media squeal when they were being so lavishly funded? I am sorry to say this. I am a great admirer of the Irish press — with a small “p”— but it would have been too much to expect that they would have bitten the hand that fed them — altogether a most dangerous situation.

I submit that the Government had no mandate to misappropriate public funds in this way, no mandate whatsoever. The Single European Act was not an issue in the general election. I think commonsense and justice would both require us to assent to the idea that, once the Supreme Court made the decision which necessitated a referendum, then, in the interim, as it were, between the Supreme Court's decision and the people's verdict, on the subject matter of this referendum the Government's duty was to stand back from this decision of the people and to give fair play to the yes and no sides. The Government had no reason or no right to pre-empt the outcome or to presume that the outcome would be 70 to 30 or 90 to ten or whatever the case might be. The people are supreme where a referendum is in question and while a referendum is being decided. The Government violated that supremacy by taking a partisan stance.

I cannot pretend that the comparative research I have done in this matter is exhaustive but I have been doing some work on it and I have come up with some very interesting comparative cases. In the United States of America it seems to be a very clearly established principle, tested through various court cases, that where a state or a municipality is involved in sponsoring a change in the state and municipal law, in that case the courts have decided on more than one occasion that, while the governing authority, state or municipality, as the case may be, have every right to present information on the matter which is at issue in the referendum, they have no right whatsoever to be advocates of a partisan stance on that issue.

Here, of course, the Americans have a proper concern for the First Amendment, which not only guarantees freedom of expression to the individual, and therefore negatively protects him against the suffocating influence of state opinion, but the First Amendment is also very properly afraid that if you give these powers to governments, where you have a whole colluding, if you like, alignment of parties, there is a very real danger that that government may well, at a future stage perhaps, use these powers to perpetuate itself in office. I could quote for the Minister cases from the North Eastern Law Reports of the United States where, quite clearly, to take a random example, the law laid down that in one case, Anderson v. the City of Boston, a municipality has no authority to appropriate funds for the purpose of taking action to influence the result of a referendum proposed to be submitted to the people at a State election. There are quite interesting parallels here. The court lays down that the outcome cannot be pre-empted, especially with the expenditure of public funds.

To move nearer home, in 1975 the United Kingdom Government, as the House will be aware, had a referendum which really was about the question of approving or reapproving the terms which had been negotiated. If I may I will quote from a compendium of English legal cases called Public Law 1975. Here again a Government information unit was set up, but the Government had decided that enough was known about the matter and enough was being said about the matter by other agencies in the whole forum of public opinion that it was not proper for the Government itself to enter the arena and to take a partisan stance. Moreover — and this was something which did not happen in our referendum — the Government took care that every household should receive at public expense a single document explaining each of the opposing views on the referendum.

It seems to me that we have here in these two western democracies a proper concern for the propriety of a government maintaining their distance where the people have to make a decision. Alas, when we return home, we have not observed that distance ourselves. But — and I come to another context, our own historical context — what makes this issue very grave again is that this is the first time, as far as I can establish, that the Government Information Services have misbehaved in such a way. In 1972, in the great debate on our entry into the EC, while there were advertisements from An Bord Bainne and the Pigs and Bacon Commission which, by the way, caused adverse comment among the anti-entry people, there certainly was no use of the Government Information Services. Neither was there in 1979, on the amendment which dealt with university representation and with adoption, except that, because there was a postal strike at the time, a certain minimum amount of information was presented. Finally, the Government Information Services were not used either in the case of the pro-life referendum or in the case of the divorce referendum.

Therefore, this is an unenviable first. We are seeing a dangerous new departure. Newspaper space is being bought with taxpayers' money, including taxpayers opposed to the amendment, with the result, if not the intent, of drowning out the voice of dissidents with their own money. That is the cynical gist of the matter. The main Opposition parties have connived at this exercise. The whole thing is a salutary lesson in the fragility of truth and justice in a democracy and how frighteningly quickly they can become casualties of Government propaganda.

This is no mere academic debate. If something like this occurs again, I hope fervently that the courts will have an opportunity to pronounce on its propriety and to pronounce moreover on whether those responsible should be liable to surcharge for the misuse of public funds. Go raibh maith agat.

To refresh the Senator's memory and the Seanad's memory of the 1972 referendum campaign, I ran that campaign on behalf of our party; Deputy FitzGerald ran it on behalf of the Fine Gael Party. During that campaign for accession, in which we secured 83 per cent of the vote, there was literature of a similar kind made available from public sources advocating our very strong case for entry into Europe and accession to the European Community Treaties on the basis of Ireland's national interest.

Could the Minister cite a source for that?

I want to mention that in order to establish that there was no precedent involved in what happened recently. What happened recently was in direct line of succession to the attitude by the Government at that stage in 1972, when in the Department of Foreign Affairs and throughout the whole Government apparatus at that time we felt so strongly about the need for Ireland to be within the European Community, a confidence and a decision that have been justified since, that we participated very strongly in securing an 83 per cent result.

We adopted exactly the same procedure on this occasion. I want to emphasise that to the Seanad and to Senator Murphy. We in the Department of Foreign Affairs — that is why I am dealing with this matter — prepared similar type information literature. There were similar type advertisements in newspapers. We believe that was essential in the national interest now as it was then. That has been the consistent stance since 1972 resulting in the successful referendum result then and a successful referendum result recently.

I feel very strongly also that the Irish people, leaving aside what I have just said, should not be in any way subjected to dictatorship by a minority, that there is a majority point of view that has to be put in a reasonable and balanced manner. If the literature issued by my Department, which I stand over fully on behalf of the Government, or any other literature issued by the Government is examined closely, it is unbiased literature, unbiased publicity, stating the positive national advantages to be gained by our continuation and intensification of our involvement within the European Community for which the Irish people opted by an 83 per cent vote in 1982. That again was approved by a 70 per cent vote recently.

These figures in terms of public support cannot be denied. I do not believe that the Irish people are susceptible to propaganda and I would not dream of trying to in any way influence them in that way because I know that would be counterproductive. In so far as there was any propaganda excess — I do not want to go into the details of it because it is all water under the bridge; I like to see elections gone and on to next business — but I will give, as a practising politician, a value judgment on propaganda excess. In so far as there was any propaganda excess during the recent referendum campaign, that propaganda excess lay fairly and squarely at the feet of the people who advocated "no". Some of their unattributed posters were disgraceful and reminded me of excesses of a very antidemocratic kind, both in regard to politicians and to their behaviour. I will go no more into it than that: that the basic poster in their campaign was a poster that lent discredit to the political profession, that if the politicians say "yes" then vote "no"— an unattributed poster which is a key poster right through the whole theme. When I examine the sort of people, ranging from the extreme right with their zealatory religious, zealatory extremeism, to the extreme left of Communist extremeism, with an odd sensible person like Senator Murphy thrown in, when I see that sort of hotch-potch presented as an alternative advocacy to what was basically and is a sensible case, I think it is important that the sensible consensus middle case be presented to Irish people.

I suppose we can all complain about our political leaders and our political parties, but I do not think the combined wisdom in this respect of the political leaders of the Fianna Fáil Party, of the Fine Gael Party, of the Progressive Democrats and of the Labour Party can be discounted in as facile a manner as Senator Murphy suggests or as Senator Ryan suggests.

That is not a point.

I know that he may say that is an argumentum ad persona but when you consider the parties and the personnel they represent throughout the country it gives a presentation of reason and commonsense. I feel that that reason and commonsense were reflected in the public endorsement of the situation.

Coming back to the terms of Senator Murphy's question, one is driven to the conclusion that there is an obligation — and I want to be very serious about this — on the State and on the Government acting on behalf of the State to give the case of the reasonable person. The results in 1972 and in 1987 show that the reasonable person within the Irish public wants us to remain involved in the European scene from the industrial, commercial, agricultural, tourism, cultural and, you name it, points of view.

The other issues that were being dragged into this matter, such as the morality and military issues, were extraneous issues that had no relevance whatever. Of course, when Sellafield was introduced you had the end product of stupidity. The Sellafield power plant in Britain has nothing whatever to do with our involvement within Europe. Whatever we can do about that — and it is very little, as we know from today's newspapers — can only be done within the context of the European Community.

The amount of hot air dishonesty that was generated during this campaign on behalf of people advocating a "no" vote was something I have never seen over a long number of years in public life. I can understand the sort of attitude that was generated in 1972 in opposition to entering Europe, but now we have been totally involved in Europe for 15 years. We are part of the institutions, part of the decision-making process, major recipients from it — and I leave that deliberately low on the order of priority — and overall plus benefactors from it and are enabled to continue in that position to a greater extent by reason of the single internal market and everything that flows from it in the way of transfer of funds back to us. I do not want to go over the debate that took place, but the sort of argument against all that was so negative, so self-destructive, so defeatist, so small, so antagonistic to everything that I believe our people are capable of, that I certainly felt very strongly about the matter and my only criticism of the campaign for a "yes" vote is that it was too restrained. With regard to the Government literature that was issued in leaflet form, through newspapers and in any other manner, in my view our whole campaign was too restrained. I thought we leaned over backwards in fairness to allow all of these people to express a point of view and probably it was good for Irish democracy that we allowed that.

To allow us express a point of view?

To express a point of view so blatantly against the national interest.

I have a right to express a point of view. Minister; you do not allow me.

To express a point of view that was so blatantly against the national interest, to allow it prime radio and television time, to allow a full debate to take place and to allow a referendum to take place on an issue that should have been decided on a parliamentary basis in my view——

Tut, tut, now. You do not allow me to do anything, Minister. I do it as a citizen of this country.

The Supreme Court decided that it should be by way of referendum and we acknowledge that process and in all humility we allowed these people to proceed with their case. It was only in the latter weeks of the campaign that we decided that the case being made against our entry into Europe was full of misstatements, misinformation, disinformation, compiled by a hotch-potch of people who actually said outside churches that "I saw that Our Blessed Lady advocates ‘no'," and that was being said side by side with people who were advocating a blantant "no" on the basis of totally left wing arguments — it reminded me of the old circular theory of politics, where you had the extreme Left and the extreme Right meeting each other at the bottom of the circle which enabled very strange people to join together in a common endeavour against the ordinary, decent instincts of the Irish people. The ordinary, decent instincts of the Irish people from day one in this matter were for continuing membership of a Community to which they had committed themselves back in 1972 and that this Single European Act was a logical extension of that commitment, and it so proved itself.

There is no point at this stage in Senator Murphy or anybody else in the Seanad suggesting that in any way the people were propagandised into this effort. The people decided for themselves. Whatever effect election material of one kind or another, for or against ratifying the Single European Act had was, in my humble view, simply marginal.

What the State did was legitimate: we decided that the misinformation and disinformation being purveyed by people of the extreme Right and the extreme Left for their own illicit interests should not be allowed to continue and that it was important that the silent majority be heard. We decided, as a Government representing the four major political parties in the State to represent a view of the silent majority and to put their rational case to the Irish people in the form of literature that I stand over now, and will stand over, as being literature which I carefully supervised personally, even though the ultimate cost is borne by the Stationary Office. I claim a supervisory position and that is why I am answering this case. I challenge any member of the Seanad here to read any item of the literature emanating from the Department of Foreign Affairs. It is legitimate literature setting out the rational balanced case for our membership and is the point of view represented by the great silent majority of the Irish people. They voted 83 per cent for it in 1982. They voted 70 per cent to 30 per cent recently.

That is the sort of pragmatic expression that is important. That is government by the majority for the majority. That is not dictatorship by the minority, whether it is represented by Senator Murphy, Senator Ryan, or other minority people in this House or outside this House. Whether of the extreme Right or the extreme Left, these people are entitled to make their point; but they must be acknowledged and recognised as representatives of a very small minority in our community.

Acting Chairman

I must advise the Minister now that it is time for us to conclude.

I understand that it is customary for the instigator of the adjournment debate to say a few words in conclusion. This has been the universal practice. I just want to say two sentences. The Minister has been allowed to indulge in repetitive and personal abuse of those who took a certain side in the referendum. The Minister has not answered a single case I made. I was careful not to rehash everything. The Minister rehashed everything. He has kept those two advisers from their tea for no purpose. It has been a disgraceful performance and shows the contempt the Government have for this House.

Acting Chairman

I have to say that the debate is concluded and the Seanad is adjourned.

The Seanad adjourned at 8.30 p.m. until 10.30 a.m. on Thurday, 4 June 1987.

Top
Share