The Agrivision 2015 Action Plan which I published in March sets out my vision for a competitive, consumer-focused and knowledge driven agri-food sector which will contribute to a vibrant rural economy, society and environment and which exploits opportunities in non-food areas. In addition to a broad vision statement, the Plan sets out one hundred and sixty six specific actions to be implemented for the development of the sector. It was drawn up in the light of recent CAP reforms and the likelihood of a more liberalised trade policy under a new WTO agreement but also against the background of other changes which will impact on the sector such as lifestyle changes, the emergence of technology and Research and Development as market drivers and structural changes in the farming and the retail sector.