Dáil Éireann Debate, Tuesday - 10 March 2009
340 Deputy Denis Naughten asked the Minister for Social and Family Affairs the cost of public advertising funded by her Department in 2008; the breakdown between statutory and non-statutory; and if she will make a statement on the matter. [10067/09]
View answerA total of €1.147 m was spent on public advertising in 2008. The cost of statutory advertising was €0.035m. This covered the recruitment of medical personnel, advertised on behalf of the Department by the Public Appointments Service, and advertisements in Iris Oifigiúil. The cost of non statutory advertising was €1.112m. This was spent under two broad categories:
Public notices costing €0.812m, covering consultation processes (Pensions Green Paper, Carer's Strategy), office openings and relocations, temporary posts and other routine advertising e.g. advising members of the public of industrial action and a stolen laptop.
Public awareness campaigns, costing €0.300m, on social welfare schemes and services e.g. Back to School Clothing and Footwear Allowance and Budget 2009.
