The strategies outlined in the Road Safety Strategy include the implementation of specific educational measures aimed at vulnerable road users. These include the safe crossing of roads by pedestrians, the awareness by motorists of intoxicated pedestrians, the awareness by road users (including pedestrians) of blind spots on heavy goods vehicles, the awareness of road users and workers at road works and the general duty of care for young and older people by motorists. The strategy also outlines the promotion of the voluntary use of high visibility material for pedestrians.
The Road Safety Authority has introduced road safety awareness campaigns that promote Personal Protection Equipment for vulnerable road users (pedestrians and cyclists), and which support a modal shift to healthier forms of mobility such as walking and cycling. Road Safety Authority campaigns which aired on television in 2014 raised awareness of cycle safety, the issue of drunk pedestrians, the danger of using mobile phones while driving, and driving without using seatbelts.