Departmental Advertising Expenditure

Thursday, 16 July 2015

Questions (195)

Denis Naughten

Question:

195. Deputy Denis Naughten asked the Minister for Finance the total cost of public advertising, statutory and non-statutory, funded by his Department in 2013 and 2014; the corresponding figure for agencies under the control of his Department; and if he will make a statement on the matter. [30025/15]

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Written answers

Minister for Finance

The information requested by the Deputy is set out in the following tables.

Department of Finance

Total Cost of Public Advertising	2014	2013
Amount (€)	240,993.99*	156,869.67**

*€214,800.11 relates to the Credit Review Office and is reimbursed by the participating banks.

**€156,869.67 relates to the Credit Review Office and is reimbursed by the participating banks.

Office of the Comptroller and Auditor General

Advertising costs	2014	2013
Amount (€)	1,660.50	3,095.01

Revenue

Advertising expenditure relates to critical aspects of Revenue's business operations, including advertising related to payment of the Local Property Tax, P35 end of year return filing by employers, the self-assessed tax return filing deadline and the Home Renovation Incentive.

2013: €1.788m, of which approximately €230,000 related to statutory advertising.

2014: €1.609m, of which approximately €203,000 related to statutory advertising.

Credit Union Restructuring Board (REBO)

Total Cost of Public Advertising	2014	2013
Amount (€)	11,000	6,000

Investor Compensation Company Limited

Advertising costs	2014	2013
Amount (€)	3,684.98	8,237.33

Central Bank of Ireland

Information in relation to the Central Bank of Ireland is not to hand. I will forward it to the Deputy as soon as possible.

National Treasury Management Agency (NTMA)

Advertising costs	2014	2013
Amount (€)*	35,609	245,191

*State Savings Scheme

National Asset Management Agency (NAMA)

Total NAMA advertising expenditure in 2013 and 2014 is set out as follows:

Agency	2014	2013
National Asset Management Agency	€18,360 (Joint venture expression of interests advertisement)	€23,800 (Online advertising of NAMA's 80/20 Deferred Mortgage Initiative and international marketing initiative)