Dáil Éireann Debate, Thursday - 16 July 2015
316. Deputy Denis Naughten asked the Minister for Agriculture, Food and the Marine the cost of public advertising, statutory and non-statutory, funded by his Department in 2013 and 2014; the corresponding figure for agencies under the control of his Department; and if he will make a statement on the matter. [30018/15]
View answerThe amount spent by my Department on advertising in 2013 and 2014 is set out in the table.
|
Year |
Value |
|
2013 |
€182,760 |
|
2014 |
€194,998 |
The vast bulk of the Department’s advertising consists of press notices in the specialised farming press, provincial newspapers and national daily newspapers. This includes the publication of Statutory Notices that are required to comply with various national and EU legislative requirements. Decisions on the placement of notices are made on a case by case basis, depending on the target audience.
These advertisements are published in national and provincial newspapers via MediaVest Ltd who have the Government contract in relation to the placement of advertising in the print media. This contract is procured by the Office of Government Procurement (on behalf of various Government Departments and State Agencies etc).
The question of advertising by agencies within the remit of my Department is an operational matter for the bodies themselves.
