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Departmental Advertising Expenditure

Dáil Éireann Debate, Thursday - 16 July 2015

Thursday, 16 July 2015

Questions (384)

Denis Naughten

Question:

384. Deputy Denis Naughten asked the Minister for Justice and Equality the cost of public advertising, statutory and non-statutory, funded by her Department in 2013 and 2014; the corresponding figure for agencies under the control of her Department; and if she will make a statement on the matter. [30029/15]

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Written answers

I wish to advise the Deputy that the total cost of advertising, statutory and non-statutory, incurred by my Department in 2013 was €228,821 and 2014 was €346,490. A large proportion of this funding in 2013 and 2014 was in respect of funding to non-governmental organisations in raising awareness of domestic, sexual and gender based violence and services for victims.

The corresponding figure for the agencies under the remit of my Department in 2013 was €98,624 and 2014 was €307,785. A significant proportion of the cost of advertising in 2014 arose as a consequence of the "Back on Track" campaign run by the Insolvency Service of Ireland to further highlight the suite of debt solutions available to distressed debtors.

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