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Departmental Advertising Expenditure

Dáil Éireann Debate, Tuesday - 31 May 2016

Tuesday, 31 May 2016

Questions (529)

Eoin Ó Broin

Question:

529. Deputy Eoin Ó Broin asked the Minister for Foreign Affairs and Trade the amount of money spent by his Department on media advertising from March 2011 to February 2016, showing the media organisation, newspaper, radio, television or any other forms of media to which advertisement fees were paid by his Department; and the amount of money paid per year to each individual media organisation in tabular form. [12887/16]

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Written answers

My Department is responsible for two Votes – Vote 28: Foreign Affairs and Trade, and Vote 27: International Cooperation. Advertising undertaken by the Department typically includes advisory notices on public opening hours over holiday periods, changes in passport application procedures and fees, employment opportunities that arise in the Department from time to time, as well as public information notices relating to developments in the European Union or in regard to Ireland’s official Development Aid Programme. Much of this material is placed on the Department’s Websites but the advertising continues to be necessary in order to reach all of our clients, particularly in relation to important passport and consular services.

The information requested by the Deputy on the Department’s headquarters spend on media advertising from March 2011 to February 2016 is set out in the following tables. The Department’s Missions abroad may undertake advertising with regard to a range of miscellaneous local matters. The costs incurred are relatively small and gathering and compiling the detailed data requested by the Deputy in the time available is not possible.

Vote 28

Supplier

2011

2012

2013

2014

2015

2016 (to February)

Iris Oifigiuil

1,112

663

115

559

410

-

Brindley Advertising

41,605

-

35,951

-

-

-

Golden Pages/Truvo

7,078

6,191

6,191

6,191

6,191

-

Mediavest

-

-

-

21,163

23,877

-

Torann na Dtonn

-

544

-

-

-

-

Irish Times

-

-

6,457

-

-

-

Twitter

-

-

6,150

-

-

-

Vote 27

Supplier

2011

2012

2013

2014

2015

2016 (to February)

Ard Education Limited

-

-

615

-

-

-

Brindley Advertising Ltd

20,665

3,045

5,149

-

-

-

Google Ireland Limited

1,196

-

-

-

-

-

Guerin Media Ltd

-

-

1,230

1,230

1,230

-

Into

1,328

1,350

-

2,634

2,634

-

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