Dáil Éireann Debate, Tuesday - 31 May 2016
788. Deputy Eoin Ó Broin asked the Minister for Agriculture, Food and the Marine the amount of money spent by his Department on media advertising from March 2011 to February 2016, showing the media organisation, newspaper, radio, television or any other forms of media to which advertisement fees were paid by his Department; and the amount of money paid per year to each media organisation in tabular form. [12879/16]
View answerThe vast bulk of the Department’s advertising consists of press notices in the specialised farming press, provincial and national newspapers. This expenditure includes the publication of Statutory Notices that are required to comply with various national and EU legislative requirements. Advertising through other mediums such as television, radio and online are rarely used. Decisions on the placement of notices are made on a case by case basis, depending on the nature of the advertisement and the target audience.
The expenditure on advertising for the period in question is set out in the following table. It is not possible to provide the detailed breakdown in the timescale provided and I will forward this information to the Deputy as soon as possible.
|
Year |
Value |
|
2011 (from 1 March) |
€258,731.57 |
|
2012 |
€249,566 |
|
2013 |
€160,882 |
|
2014 |
€178,727 |
|
2015 |
€188,178 |
|
2016 (to 29 Feb) |
€15,114.45 |
