Funding was allocated to the Design and Crafts Council of Ireland (DCCoI) for the delivery of Irish Design 2015 (ID2015) by the Department of Jobs, Enterprise & Innovation, through Enterprise Ireland.
The total funding was €5.5 million, with €550,000 allocated in 2014 and €4,950,000 in 2015.
From the outset of the initiative, Key Performance Indicators (KPIs) were agreed for ID2015. Detailed updates on both expenditure and progress in relation to KPIs were provided by DCCoI to both the Department of Jobs, Enterprise and Innovation and Enterprise Ireland on a regular basis throughout the year.
Delivery of KPIs for Irish Design 2015:
Action
|
Target
|
Achieved
|
Design Accelerator programmes established
|
2
|
3
|
SMEs supported to undertake design training through Design4Growth and other ID2015 projects
|
50
|
50
|
Newly registered design-led business start-ups
|
200
|
370
|
Companies/ designers supported to attend international design-based trade events
|
150
|
469
|
PR value generated
|
€10 million
|
€22.1 million
|
Audience engaged at home and abroad
|
3 million
|
28.5 million
|
Additional design-based exports
|
€10 million
|
€24.1 million
|
I launched Irish Design 2015 – Making Design Matter, the closing report on the ID2015 initiative in December 2016.
This report outlines that the total funds allocated to ID2015, €5.5 million, generated an 11-fold return on investment totalling €55.4 million, which included sponsorship and match funding, direct sales, PR value and incoming tourist expenditure.
The aim of Irish Design 2015 (ID2015) was to bring visibility to Ireland’s dynamic design businesses and support them in trading in competitive foreign markets in order to drive job creation, grow exports and increase competitiveness.
ID2015 succeeded in raising the awareness of Irish Design both nationally and internationally and the challenge is to build on its success to further develop Irish design capability as a key component of business innovation in Ireland.