In 2016, approximately €28,000 was provided to the Regional Waste Management Planning Offices (RWMPOs) for the preparation of an awareness campaign for the proposed introduction of a per kilogramme pay by weight on 1 July 2016; it was decided in June 2016 not to proceed with the introduction of pay by weight at that time.
To date in 2017, approximately €500,000 has been committed by the RWMPOs to fund the continued roll out of a comprehensive waste campaign. This campaign includes a programme of education and awareness using radio and cinema advertisements to encourage the use of brown bin and focusing on food waste prevention, backed up with social media campaigns; the development of a master recycling programme by the RWMPOs, working with the environmental pillar, to roll out workshops across the country training recycling ambassadors to bring the recycling message and understanding to a wide variety of communities; and, a billboard campaign to promote the prevention, reduction, reuse and recycling of waste.