The Department of Health interprets marketing and media costs as advertising costs. Advertising includes advertising board vacancies and public consultations.
Social Media costs in 2018 were incurred in the promotion of Mental Health Services and the Health and Wellbeing Programme.
Advertising costs for 2016, 2017 and 2018 are set out below:
Year
|
-
|
Cost
|
2016
|
Advertising / marketing / PR
|
10,394.47
|
|
Social Media
|
-
|
2017
|
Advertising / marketing / PR
|
22,302.29
|
|
Social Media
|
-
|
2018
|
Advertising / marketing / PR
|
37,526.92
|
|
Social Media
|
70,761.34
|
|
Healthy Ireland
|
319,694.66
|