Tuesday, 9 July 2019

Questions (193)

Peadar Tóibín

Question:

193. Deputy Peadar Tóibín asked the Minister for Public Expenditure and Reform the amount spent on digital marketing in each of the past eight years; the items on which funds were spent; the criteria by which target audiences were selected; the amount of the digital spend targeted here; the amount targeted abroad; the amount that related to private companies; the amount that related to policy initiatives; and the purpose of the digital advertisements. [29397/19]

View answer

Written answers (Question to Public)

The following table sets out the amount spent by my Department on digital marketing over the past eight years.

Year 

 Cost

 Purpose

 Provider

 Target Audience

  Policy initiatives

 Audience criteria

 2017

 €46,190

Stakeholder support (Office of Government Procurement)

 Private

 Ireland

 Yes

Video material on OGP YouTube channel, catering for Irish SME's and Public Bodies

 2017

 €444

Promoting the whereyourmoneygoes.gov.ie website which shows the Irish government's expenditure data

 Private

 Ireland

 Yes

All Adults in Ireland

 2017

€205,439 

To promote and raise awareness of the Public Services Card and MyGovID 

 Private

 Ireland

 Yes

All Adults in Ireland 

 2018

 €47,337

Stakeholder support (Office of Government Procurement)

 Private

 Ireland

 Yes

Video material on OGP YouTube channel, catering for Irish SME's and Public Bodies

 2018

 €99,669

The promote and raise awareness of MyGovID and the services it enables 

 Private

 Ireland

 Yes

All adults in Ireland