Tuesday, 9 July 2019

Questions (873)

Peadar Tóibín


873. Deputy Peadar Tóibín asked the Minister for Culture, Heritage and the Gaeltacht the amount spent on digital marketing in each of the past eight years; the items on which funds were spent; the criteria by which target audiences were selected; the amount of the digital spend targeted here; the amount targeted abroad; the amount that related to private companies; the amount that related to policy initiatives; and the purpose of the digital advertisements. [29388/19]

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Written answers (Question to Culture)

With respect to expenditure on marketing, including digital marketing, between the establishment of the Department on 2nd June 2011 and December 2018, I would refer the Deputy to the answers provided to Dáil Question No 596 of 19th December, 2018 and Dáil Question  No 349 of 11th July 2017.

The Table below summarises expenditure on Digital Marketing by my Department to date in 2019.  This expenditure relates to the Creative Ireland Programme.  A full breakdown of all costs in relation to these activities is published annually on the Department's Creative Ireland website.  

Value for money is a critical consideration at all times in assessing whether external firms should be engaged to provide services of this nature.

Creative Ireland - Spend on Digital Marketing to date in 2019

Digital Marketing


Content Management (creation and management of website content, content strategy, managing translations, image sourcing, image editing, research and uploading, scheduling and publishing)


Digital Copywriting (editing and proofing of text before publishing online)


Social Media Content (research, image sourcing and scheduling of social posts)