Tuesday, 23 July 2019

Questions (2310)

Shane Cassells

Question:

2310. Deputy Shane Cassells asked the Minister for Communications, Climate Action and Environment the expenditure by his Department on social media advertising and promotional material within the past year in tabular form. [34608/19]

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Written answers (Question to Communications)

My Department's remit includes complex policy areas, oversight of State regulation and service provision across key strategic sectors such as climate action, waste management, energy and public broadcasting, and regulation of sectors such as mining and hydrocarbon exploration. Given the technical complexity, economic significance and community interest in these areas, there is a requirement to disseminate information and to address specific issues as they arise. The Department therefore necessarily incurs some expenditure on social media advertising and online promoted material on these from time to time. The information sought is outlined in the following table.

Campaign

Company engaged

Year

Cost

Trading Online Voucher Awareness

Facebook

2018

€369

Trading Online Voucher Awareness

Google Adwords

2018

€1,115

Trading Online Voucher Scheme

Seditio Ltd

2018

€2,890

Phasing Out Flat Fees for Household Waste Collection

Facebook

2018

€265

Phasing Out Flat Fees for Household Waste Collection

Focus Advertising

2018

€12,300

Phasing Out Flat Fees for Household Waste Collection

Mandy Johnston Communications

2018

€1,900

Regional Gathering Athlone

Facebook

2018

€560

Regional Gathering Tralee

Facebook

2018

€534

ObSERVE Promotion

Facebook

2018

€369

At the Ploughing

Facebook/ Instagram

2018

€369

TidyTowns Awards

Facebook

2019

€528

Regulating Harmful Content

Facebook

2019

€301

Regulating Harmful Content

Twitter

2019

€307

TOV Google Adwords Awareness

Google

2019

€2,649

ADI Infographic

Tony Harris Design t/a Green Room

2019

€861