Catherine Murphy
Question:
1168. Deputy Catherine Murphy asked the Minister for Agriculture, Food and the Marine the amount spent by his Department on advertising and public messaging in print, broadcast and online since January 2020 to date in 2021; and the companies engaged to assist with placing the advertisements and the companies advertised with in tabular form. [22285/21]
View answer
My Department provides public information about the Department's wide range of schemes, services and policies.
This includes the publication of Statutory Notices that are required to comply with various national and EU legislative requirements.
In the time available, it has not been possible for my officials to compile all of the information requested by the Deputy. Once the available information is collated, I will arrange for it to be forwarded to the Deputy.
The following deferred reply was received under Standing Order 51
The total public information advertising spend for the period 2020 to 23 April 2021 is outlined in tabular form below, with a breakdown by type of media channel.
Period
|
Print Total (incl.VAT)
|
Broadcast Total (incl. VAT)
|
Online Total (incl. VAT)
|
01 January 2020 to 23 April 2021
|
241,996.69
|
78,749.52
|
36,431.40
|
In addition, in 2020, the Department contributed €100,000 to a joint farm safety awareness campaign placed by the Health and Safety Authority (HSA).
The Department has worked with two media buying agencies during this period, Spark Foundry and PHD Media.
The media outlets advertised with during the period are listed below
|
|
List of Media outlets advertised with
|
Agri Insider
|
Horticulture Connected
|
Michael O’Brien Media Ltd
|
Agricultural Advice Alliance
|
Horticulture Society of Ireland
|
Midland & Tullamore Tribune
|
Agriland
|
Inshore Ireland
|
Munster Express
|
Anglo Celt
|
Ireland-China Business Magazine
|
Nationalist Series
|
Carlow Nationalist
|
Iris Oifigiuil
|
Northern Standard
|
City Tribune
|
Irish Examiner
|
Offaly Independent
|
Clare Champion
|
Irish Farmers Monthly
|
Old Moore’s Almanac
|
Clonmel Nationalist
|
Irish Field
|
Online advertising (includes digital programmatic)
|
Connacht Tribune
|
Irish Food Magazine
|
PHD Media
|
Connaught Telegraph
|
Irish Independent
|
Public Service Magazine
|
Corkman
|
Irish Org Farmers & Growers
|
Roscommon Herald
|
Country Living
|
Irish Timber Growers Association
|
RTE
|
Crann
|
Irish Times
|
Select Media Ltd
|
Dawn Media Ltd
|
IRS+
|
Sligo Champion
|
Donedeal.ie
|
Kerryman
|
Southern Star
|
Donegal Democrat
|
Kildare Nationalist
|
Sunday Business Post
|
Donegal News
|
Kilkenny People
|
The Agricultural Trust
|
Dundalk Democrat
|
Leinster Express
|
The Organic Centre Ltd
|
Dundalk Leader
|
Leinster Leader
|
Tipperary Star
|
Echo
|
Leitrim Observer
|
Twitter
|
Evening Herald
|
Limerick Leader
|
Urban Media
|
Facebook
|
Livestock Live Limited (LSL)
|
Veterinary Ireland Magazine
|
Farm Channel Ltd
|
Longford Leader
|
Waterford News and Star
|
Farming Examiner
|
Marine Times
|
Western People
|
Farming Independent
|
Mart Eye
|
Westmeath Independent
|
Fingal Independent
|
Meath Chronicle
|
Wexford People
|
Forestry and Energy Review
|
MediaCentral
|
Wicklow People
|
Forestry Yearbook
|
|
|
Questions Nos. 1169 to 1171 answered with Question No. 1140.