Departmental Advertising

Wednesday, 28 April 2021

Ceisteanna (1168)

Catherine Murphy

Ceist:

1168. Deputy Catherine Murphy asked the Minister for Agriculture, Food and the Marine the amount spent by his Department on advertising and public messaging in print, broadcast and online since January 2020 to date in 2021; and the companies engaged to assist with placing the advertisements and the companies advertised with in tabular form. [22285/21]

Amharc ar fhreagra

Freagraí scríofa

Minister for Agriculture, Food and the Marine

My Department provides public information about the Department's wide range of schemes, services and policies.

This includes the publication of Statutory Notices that are required to comply with various national and EU legislative requirements.

In the time available, it has not been possible for my officials to compile all of the information requested by the Deputy. Once the available information is collated, I will arrange for it to be forwarded to the Deputy.

The following deferred reply was received under Standing Order 51

The total public information advertising spend for the period 2020 to 23 April 2021 is outlined in tabular form below, with a breakdown by type of media channel.

Period	Print Total (incl.VAT)	Broadcast Total (incl. VAT)	Online Total (incl. VAT)
01 January 2020 to 23 April 2021	241,996.69	78,749.52	36,431.40

In addition, in 2020, the Department contributed €100,000 to a joint farm safety awareness campaign placed by the Health and Safety Authority (HSA).

The Department has worked with two media buying agencies during this period, Spark Foundry and PHD Media.

The media outlets advertised with during the period are listed below

		List of Media outlets advertised with
Agri Insider	Horticulture Connected	Michael O’Brien Media Ltd
Agricultural Advice Alliance	Horticulture Society of Ireland	Midland & Tullamore Tribune
Agriland	Inshore Ireland	Munster Express
Anglo Celt	Ireland-China Business Magazine	Nationalist Series
Carlow Nationalist	Iris Oifigiuil	Northern Standard
City Tribune	Irish Examiner	Offaly Independent
Clare Champion	Irish Farmers Monthly	Old Moore’s Almanac
Clonmel Nationalist	Irish Field	Online advertising (includes digital programmatic)
Connacht Tribune	Irish Food Magazine	PHD Media
Connaught Telegraph	Irish Independent	Public Service Magazine
Corkman	Irish Org Farmers & Growers	Roscommon Herald
Country Living	Irish Timber Growers Association	RTE
Crann	Irish Times	Select Media Ltd
Dawn Media Ltd	IRS+	Sligo Champion
Donedeal.ie	Kerryman	Southern Star
Donegal Democrat	Kildare Nationalist	Sunday Business Post
Donegal News	Kilkenny People	The Agricultural Trust
Dundalk Democrat	Leinster Express	The Organic Centre Ltd
Dundalk Leader	Leinster Leader	Tipperary Star
Echo	Leitrim Observer	Twitter
Evening Herald	Limerick Leader	Urban Media
Facebook	Livestock Live Limited (LSL)	Veterinary Ireland Magazine
Farm Channel Ltd	Longford Leader	Waterford News and Star
Farming Examiner	Marine Times	Western People
Farming Independent	Mart Eye	Westmeath Independent
Fingal Independent	Meath Chronicle	Wexford People
Forestry and Energy Review	MediaCentral	Wicklow People
Forestry Yearbook

Questions Nos. 1169 to 1171 answered with Question No. 1140.