Wednesday, 28 April 2021

Questions (685)

Catherine Murphy

Question:

685. Deputy Catherine Murphy asked the Minister for Social Protection the amount spent by her Department on advertising and public messaging in print, broadcast and online since January 2020 to date in 2021; and the companies engaged to assist with placing the advertisements and the companies advertised with in tabular form. [22299/21]

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Written answers (Question to Social)

My Department administers over 90 separate schemes and services, which affect the lives of almost every person in the State. The Department is committed to ensuring that members of the public are fully aware of the welfare supports and services that are available to them and public information campaigns are an important part of this work. 

The total public information campaign advertising spend for 2020 and to date in 2021 is outlined in tabular form below, with a breakdown of spend per media channel for each year.  These figures also include advertising spend paid for from the direct budgets of the Low Pay Commission (in 2020) and the Pensions Commission (in 2021) but booked by the Department.  The below figures do not include VAT, creative costs, or other agency fees.

Year

PRINT TOTAL (ex VAT & Fees)

BROADCAST TOTAL (ex VAT & Fees)

ONLINE TOTAL (ex VAT & Fees)

2020

€702,813.65

€996,465.49

€327,632.15

2021*

€166,666.57

€144,088.77

€76,465.29

*Amounts are those which have been invoiced to date 25 April 2021. Additional invoices are still due on some ongoing campaigns.  

The Department works with a media buying agency, appointed under an OGP framework, in order to plan and buy advertising effectively and has engaged two companies in the planning and placement of advertisements during 2020 and 2021: MEC/Wavemaker Global and Mediavest Ltd. t/a Sparkfoundry.

All public information campaigns are developed and targeted carefully in collaboration with our media buyer using the best mix of media formats to ensure that the Department’s messages reach members of the public effectively, while ensuring value for money. 

Advertising in 2020 and 2021 included national and regional print publications, national and regional radio, as well as targeted digital and social media advertising. The companies advertised with throughout 2020 and 2021 are listed in the following table.

Print Advertising

Company

Publication/Channel

DMG Media Ireland 

Irish Daily Mail

Irish Mail on Sunday 

Examiner Publications Ltd

The Irish Examiner 

Independent News and Media 

Irish Independent

The Herald

The Sunday Independent 

Independent Star Limited 

The Star

Mediaforce Ireland 

Bray People, Leinster Express, Leinster Leader, Kerryman, Kilkenny People, Longford Leader, Midland Tribune, Clonmel Nationalist, Leitrim Observer, Anglo Celt, Northern Standard, Donegal Democrat, Carlow Nationalist, Meath Chronical, Limerick Leader, Munster Express, Connacht Tribune, Clare Champion, Waterford News, Fingal Independent, Dundalk Argus, Westmeath Independent, Wexford People, Wicklow People, Southern Star, Corkman, Western People, Roscommon Herald, Sligo Champion

MediaSales 

Drogheda Leader

Sligo Weekender

Wexford Chronicle

MGN Ltd

Irish Sunday Mirror

Irish Mirror 

News Ireland Ltd 

Sunday Times Euro

The Irish Sun

S&L Promotions Ltd 

Senior Times

Sunday Business Post

The Sunday Business Post

Sunday Newspapers Ltd

The Sunday World 

The Irish Times Ltd

The Irish Times

The Economist

The Economist

Irish Farmer's Journal

Irish Farmer's Journal

Other independently owned print titles

Clare Echo

Cork Independent

Dublin Gazette

Galway Advertiser

Kerry Eve

Limerick Post

Mayo Advertiser

Meath Topic

Roscommon People

Westmeath Topic

Wicklow Times

Broadcast Advertising

 

Company

Publication/Channel

IRS Ltd

IRS stations: 

Clare FM, East Coast FM, Highland Radio, KCLR,

KFM, Midlands 103, Midwest, Northern Sound, Ocean FM, Radio Kerry, Radio Nova, Shannonside Radio, South East Radio, Sunshine FM, Tipp FM 

Media Central

98 FM, Beat FM, Classic Hits 4FM, iRadio, Newstalk, Spin 1038, Spin Southwest

Today FM

RTE

2FM

Lyric FM

RTE Radio 

Siteridge Ltd

Red FM

UTV Radio Solutions 

LMFM, Limerick Live 95, Dublin's Q102, Cork's 96FM, Cork's C103 FM, WLR FM, FM104, Galway Bay FM

 

 

Online Advertising

(includes social media, digital audio, VOD, and digital programmatic)

Company

Channel

Acast Stories Ire Ltd

Acast Stories Ireland

Digitize

Spotify

Facebook.com

Facebook

Instagram

Jellyfish Dynamix (DBM)

Marketing partner for all programmatic display, providing access to google digital marketing platform.

Twitter

Twitter

LinkedIN

LinkedIN

MEC/Wavemaker Global

Marketing partner for all programmatic