The primary objective of the Tourism Marketing Fund (TMF) is to increase overseas tourism revenue by attracting a greater number of overseas visitors to Ireland. Irish tourism is primarily marketed overseas on an island of Ireland basis and the majority of the TMF goes towards Tourism Ireland’s core funding for all-island overseas marketing activity.
A proportion of the fund is allocated for the development of product and regional marketing specific to the State, delivered jointly by Fáilte Ireland and Tourism Ireland.
A total of €81.823 million has been allocated to the TMF under the A.5 Subhead in 2022.
Tourism Ireland’s total TMF allocation is €73.479 million. This total includes €66.562 million for Tourism Ireland’s core overseas marketing activity, of which €7.04 million is a Capital Expenditure allocation. The remaining €6.917 million is for marketing activity specific to the State.
Fáilte Ireland’s total TMF allocation in 2022 is €8.344 million and will be used to deliver product and regional marketing within the State.