Dáil Éireann Debate, Tuesday - 14 June 2022
447. Deputy Imelda Munster asked the Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media the breakdown of spending in her Department in the Revised Estimates for 2022; the breakdown of A.5. tourism marketing fund; and the amount of funding under that heading that goes to Fáilte Ireland and Tourism Ireland, respectively. [29458/22]
Amharc ar fhreagraThe primary objective of the Tourism Marketing Fund (TMF) is to increase overseas tourism revenue by attracting a greater number of overseas visitors to Ireland. Irish tourism is primarily marketed overseas on an island of Ireland basis and the majority of the TMF goes towards Tourism Ireland’s core funding for all-island overseas marketing activity.
A proportion of the fund is allocated for the development of product and regional marketing specific to the State, delivered jointly by Fáilte Ireland and Tourism Ireland.
A total of €81.823 million has been allocated to the TMF under the A.5 Subhead in 2022.
Tourism Ireland’s total TMF allocation is €73.479 million. This total includes €66.562 million for Tourism Ireland’s core overseas marketing activity, of which €7.04 million is a Capital Expenditure allocation. The remaining €6.917 million is for marketing activity specific to the State.
Fáilte Ireland’s total TMF allocation in 2022 is €8.344 million and will be used to deliver product and regional marketing within the State.
