Peadar Tóibín
Question:1530. Deputy Peadar Tóibín asked the Minister for Justice the amount spent on traditional and online advertising by her Department in each of the past ten years and to date in 2022, in tabular form. [39959/22]
View answerTuesday, 26 July 2022
Questions (1530)
Written answers
With regard to the Deputy’s question about the total amount spent on traditional and online advertising in each of the past ten years and to date in 2022, I am advised that it is not possible to isolate data from our financial records to those specifically relating to spend on traditional and online advertising only.
However, the following table provides the information sought insofar as it relates to the costs of public information or awareness notices, or public awareness information campaigns for the time period in question.
|
Year |
Public information and awareness notices |
Public awareness information campaigns |
|
2012 |
€68,797 |
|
|
2013 |
€60,152 |
|
|
2014 |
€80,416 |
|
|
2015 |
€108,001 |
|
|
2016 |
€52,868 |
€737,871.82 |
|
2017 |
€120,685 |
€984,350.88 |
|
2018 |
€70,909 |
€979,775.70 |
|
2019 |
€102,607 |
€712,788.85 |
|
2020 |
€35,737 |
€1,296,449.58 |
|
2021 |
€98,427 |
€1,220,830.38 |
|
2022 YTD |
€19,291 |
€87,962.85 |
Public information or awareness notices would typically related to job advertisements in newspapers, publication of awareness information in Iris Oifigiúil, and so on. Public awareness information campaigns which have included paid media aspects since 2016 include campaigns in relation to domestic, sexual and gender-based violence, building awareness of the Regularisation of Long Term Undocumented Migrants Scheme which opened for applications on 31 January 2022 and will close on 31 July 2022, and building awareness of the dangers of fireworks.