Peadar Tóibín
Question:216. Deputy Peadar Tóibín asked the Minister for Transport the amount spent on traditional and online advertising by his Department in each of the past ten years and to date in 2022, in tabular form. [39965/22]
View answerTuesday, 26 July 2022
Questions (216)
Written answers
Please see table below outlining the amount spent on traditional and online advertising by my department in each of the past ten years and to date in 2022.
|
Year |
Amount |
|
2012 |
€6,942.82 |
|
2013 |
€8,867.22 |
|
2014 |
€8,417.22 |
|
2015 |
€10,852.09 |
|
2016 |
€6,049.86 |
|
2017 |
€10,226.12 |
|
2018 |
€13,065.01 |
|
2019 |
€12,456.90 |
|
2020 |
€125,853.49 |
|
2021 |
€139,491.22 |
|
2022 |
€49,376.20 |
As this question relates to a ten-year period, my officials are currently compiling the requested information in relation to spend on Bike Week Advertising for the years 2012-2022 and will write to the Deputy with that information once that process is complete.
The rise in costs from 2019 to 2020 were due to two large payments. A once off cost for the advertising for MPGOG Tech Advisers in 2020 (€63,174) and the second for the ACT Campaign in preparation for Brexit (€53,668.65).