Please see table below outlining the amount spent on traditional and online advertising by my department in each of the past ten years and to date in 2022.
Year
|
Amount
|
2012
|
€6,942.82
|
2013
|
€8,867.22
|
2014
|
€8,417.22
|
2015
|
€10,852.09
|
2016
|
€6,049.86
|
2017
|
€10,226.12
|
2018
|
€13,065.01
|
2019
|
€12,456.90
|
2020
|
€125,853.49
|
2021
|
€139,491.22
|
2022
|
€49,376.20
|
As this question relates to a ten-year period, my officials are currently compiling the requested information in relation to spend on Bike Week Advertising for the years 2012-2022 and will write to the Deputy with that information once that process is complete.
The rise in costs from 2019 to 2020 were due to two large payments. A once off cost for the advertising for MPGOG Tech Advisers in 2020 (€63,174) and the second for the ACT Campaign in preparation for Brexit (€53,668.65).