Dáil Éireann Debate, Thursday - 29 June 2023
195. Deputy Denis Naughten asked the Minister for Finance the total advertising budget allocated by his Department and agencies in each of the past ten years, and to date in 2023, respectively; the funding provided directly to RTÉ in each year; if he has sought and secured an assurance that none of this funding was rebated via the RTÉ advertising barter account; and if he will make a statement on the matter. [32007/23]
View answerIt was not possible for my Department and a number of the bodies under the aegis of my Department to provide the information sought in the time available. These bodies are the Central Bank of Ireland, Financial Services & Pensions Ombudsman and the National Treasury Management Agency. I will, therefore, make arrangements to provide the information to the Deputy in due course.
The remaining bodies that incurred advertising expenditure in the timeline specified have provided the information in the tables below. The Strategic Banking Corporation of Ireland is the only body who provided funding to RTÉ. In respect of the payments made to RTÉ, all of the below bodies have confirmed that no funding was rebated through RTE’s barter account.
Credit Review Office
|
Year |
Amount (€) |
|
2013 |
161,817.93 |
|
2014 |
205,896.91 |
|
2015 |
291,023.46 |
|
2016 |
206,340.99 |
|
2017 |
136,577.93 |
|
2018 |
47,545.63 |
|
2019 |
41,482.61 |
|
2020 |
22,528.28 |
|
2021 |
48,637.70 |
|
2022 |
38,522.85 |
|
2023 to date |
8,577.77 |
Home Building Finance Ireland (Established December 2018)
|
Year |
Amount (€) |
|
2018-2019 |
Nil |
|
2020 |
3,819 |
|
2021 |
14,235 |
|
2022 |
10,920 |
|
2023 to date |
5,124 |
Investor Compensation Company DAC
Expenditure relates to national newspaper notices regarding failed investment firms.
|
Year |
Amount (€) |
|
2013 |
8,237.33 |
|
2014 |
3,684.98 |
|
2015-2016 |
Nil |
|
2017 |
6,720.40 |
|
2018 |
2,589.73 |
|
2019 |
Nil |
|
2020 |
12,145.27 |
|
2021-2023 |
Nil |
Office of the Comptroller and Auditor General
|
Year |
Amount (€) |
|
2013-2017 |
Nil |
|
2018 |
2,277 |
|
2019 |
Nil |
|
2020 |
14,177 |
|
2021 |
1,089 |
|
2022-2023 |
Nil |
Office of the Revenue Commissioners
Revenue contracts with media advertising agencies for all services related to design creation and ad placement for any advertising or media campaigns. All advertising payments made by Revenue are paid directly to these agencies, whose invoices cover all costs (including third party costs) associated with these campaigns. Revenue does not issue payments directly to, or otherwise engage with, any specific media outlets in relation to paid advertising.
Spark Foundry have been the primary advertising agency used by Revenue throughout the period cited, with some additional services having been provided by Inform Ireland on an ad hoc basis.
|
Year |
Amount (€) |
|
2013 |
1,443,413.64 |
|
2014 |
306,050.22 |
|
2015 |
734,068.12 |
|
2016 |
747,823.00 |
|
2017 |
1,059,860.92 |
|
2018 |
527,427.24 |
|
2019 |
415,995.59 |
|
2020 |
174,357.43 |
|
2021 |
494,845.89 |
|
2022 |
360,242.70 |
|
2023 to date |
34,830.73 |
Strategic Banking Corporation of Ireland (Established 2014)
Amounts below cover both advertising and creative work, and marketing materials. The SBCI used an agency from 2015-2017 which has been taken over and it is not possible to get a granular breakdown of any spend with RTE. All advertising payments made by SBCI were paid directly to agencies.
|
Year |
Amount (€) |
Funding provided directly to RTÉ (€) |
|
2015 |
410,092.59 |
|
|
2016 |
301,859.02 |
|
|
2017 |
349,807.72 |
|
|
2018 |
447,740.20 |
38,413 |
|
2019 |
384,951.63 |
22,896 |
|
2020 |
644,837.63 |
133,875 |
|
2021 |
93,164.15 |
23,500 |
|
2022 |
435,948.83 |
41,159 |
|
2023 to date |
199,503.50 |
15,510 |
