Please see below details in tabular form of advertising expenditure each year since my Department was constituted on June 27th 2020, as well as advertising funding allocated to RTÉ in the same period.
Various forms of communication, including advertising, have become increasingly important in informing the public of the work of the Department.
Regarding bodies and agencies under my Department’s remit, these matters are operational matters for the agencies themselves.
At all times value for money is a critical consideration.
Total advertising budget allocated by this Department in each year since June 27
th
2020 to date:
|
|
Advertising totals inc. VAT
|
|
June 27th 2020-December 31st 2020
|
€24,650.59
|
|
2021
|
€321,454.21
|
|
2022
|
€325,336.01
|
|
2023 to date
|
€49,857.66
|
Advertising funding allocated to RTÉ in each year since June 27
th
2020 to date:
|
|
Total
|
|
June 27th 2020-December 31st 2020
|
Nil
|
|
2021
|
Nil
|
|
2022
|
€6,150
|
|
2023 to date
|
Nil
|
The 2022 figure of €6,150 represents one transaction in relation to reduced-rate advertising awarded to the National Archives under the RTÉ Supporting the Arts Scheme for the Treaty 1921 “Records from the Archive” exhibition; and payment was made directly to RTÉ’s commercial account without the use of barter accounts or external intermediaries.
