Advertising ban on alcohol products necessary

Tuesday, 24th January 2012

A ban on all retail advertising relating to the discounting of alcoholic products, a ban on the advertisement of alcoholic products on television before 9pm and a ban on the advertisement of alcohol products on social networking websites should be explored by the Government to help deal with the misuse of alcohol and drugs in Ireland, according to a new report by the Oireachtas Committee on Health and Children.

The report, The misuse of alcohol and other drugs, which was published today also recommends that the Government end VAT refunds on below-cost sales of alcohol and that the Government prohibit the practice of retail deliveries of alcoholic products directly to consumers’ homes.

The majority of the members of the Committee support the introduction of minimum pricing in respect of alcoholic drinks in a forthcoming public health bill. However, there was a divergence of views within the committee on this matter with a minority supporting, as an alternative, an increase in either or both alcohol expenditure taxes (with the additional revenue generated being ring-fenced for preventative education and the provision of alcohol addiction services).

Other key recommendations are:

• That the Government consider how a programme of new, preventative, educational initiatives, aimed at the public in general, could be devised and implemented. The aim of this programme would be to highlight the implications and dangers of alcohol and drug misuse, and to influence the prevailing cultural attitudes, particularly in relation to the use of alcohol.

• That the Committee are extremely concerned about the proliferation of outlets which sell alcoholic products and the presentation of such products therein. The Committee recommends that legislation be introduced which would ban the presentation and sale of alcoholic products alongside groceries, confectionary and fuel.

• Consider should also be given to outright ban on the sale of alcohol in certain outlets in the longer term.

• That legislation be introduced criminalising the importation of cannabis seeds.

• That the Misuse of Drugs legislation be amended to include stricter controls on the importation and prescribing of benzodiazepines.

• That there be renewed emphasis on the implementation by the HSE of the four tier model as recommended by the National Drug Rehabilitation Implementation Committee (NDRIC), as well as on the aims and objectives of the National Drugs Strategy 2009-2016.

• That funding under the medical card should cover rehabilitation treatment for alcohol addiction.

• That youth work and peer support be considered by policymakers as an integral part of any strategy aiming to divert children away from substance misuse.

Committee Chairman, Jerry Buttimer TD said: “The over-arching aim of this report is to highlight the prevalence of alcohol and other drugs in society and to emphasise the misuse of alcohol in particular, this being the most commonly used drug - what some have called the ‘national drug.’

The report hopes to bring about a change in attitudes towards the misuse of alcohol by illustrating the huge personal and economic costs caused by hazardous drinking.

It is the Committee’s belief that there is no single measure which will solve the problem of alcohol misuse. Rather, a package of measures is needed to change our attitudes towards, and behaviour regarding, the consumption of alcohol.

The Committee is aware that alcohol consumption per capita is an indicator for alcohol-related harm in any country. Noting the lower levels of total alcohol consumption per capita in 1960’s Ireland, the Committee wishes to see the implementation of measures which will bring about a significant reduction in the overall consumption of alcohol per capita in the coming years.”

The full report

Report on The Misuse of Alcohol and Other Drugs

View clip of Chairman introducing the report


For further information please contact:

For further information please contact:

Ciaran Brennan,
Houses of the Oireachtas,
Communications Unit,
Leinster House,
Dublin 2

P: +3531 618 3903
M: 086-0496518
F: +3531 618 4551

ENDS

Committee Membership:

Deputies
Jerry Buttimer, Fine Gael
Catherine Byrne, Fine Gael
Michael Colreavy, Sinn Fein
Ciara Conway, Labour Party
Regina Doherty, Fine Gael
Robert Dowds, Labour Party
Peter Fitzpatrick, Fine Gael
Seamus Healy, Independent
Derek Keating, Fine Gael
Billy Kelleher, Fine Fail
Eamonn Maloney, Labour Party
Charlie McConalogue, Fianna Fail
Mattie McGrath, Independent
Denis Naughten, Independent
Caoimhghín Ó Caoláin, Sinn Fein

Senators
Colm Burke, Fine Gael
John Crown, Independent
David Cullinane, Sine Fein
John Gilroy, Labour Party
Imelda Henry, Fine Gael
Marc Mac Sharry, Fine Fail
Jillian Van Turnhout, Independent