In my reply to a Question here yesterday, I pointed to the results of the referendum as bearing out my total rejection of criticism of the Government's campaign and of suggestions that we did not provide adequate information.
We went to considerable lengths to provide information to the electorate in usable form. The Treaty was made available for consultation in public libraries and main post offices and was on sale at the Government Publications Office. It would have cost over £6 million to circulate the Treaty to all households. Having regard to its complexity, its use of cross-references to the other Community Treaties and its availability in public libraries and main post offices, such an expensive distribution could not be justified.
Instead, we published a very comprehensive and clear White Paper and a Short Guide to the Treaty. A total of 1.2 million copies of the short guide was distributed to every household in the State. It was described in "The Economist” as being “one of the clearest produced”. A series of other information leaflets were produced. These included the following four leaflets: “Questions and Answers about Ireland and the Treaty on European Union”; “The Benefits of Our Place in Europe”; “Ireland and Agriculture in Europe”; and “Europe and the World”. One hundred and fifty thousand of each of these were made available.
A total of 15,000 of another leaflet, "Some Basic Questions Answered on European Union and Abortion", were made available, as were 75,000 copies of the joint statement made on 9 June by the leaders of the four main political parties. The party leaders' statement was also included in supplements circulated with 320,000 copies of the Sunday World on 14 June and 78,000 copies of the Star on 17 June.
We also mounted a substantial advertising campaign to give the necessary information on the reasons for and benefits of a "Yes" vote and on the adverse consequences of a "No" vote. The advertising campaign included: 48 sheet billboard posters in six designs on 153 sites nationwide; press advertising in all the national daily, evening and Sunday newspapers; advertising in a number of selected periodicals; advertising in every provincial newspaper; 24, 10-second adds on RTE 1 and Network 2 TV; and 441 radio spots on all national and local radio stations. The advertising on television and on radio was confined to reminding voters of the referendum and urging them to vote.
A freephone telephone information service operated over six days from 11-13 and 15-17 June from 10 a.m. to 1 p.m. and 2 p.m. to 5 p.m. daily. About 4,000 calls were dealt with. The centre was staffed by officials of the Department of Foreign Affairs, Finance and the Taoiseach.
On 16 June, in response to widespread demand, I made a special broadcast to the nation on television and radio to explain the issues simply and clearly to the people.
I hope that what I have said sufficiently illustrates the comprehensive nature of the Government campaign. It was, of course, in addition to the campaign mounted by the parties favouring a "Yes" vote, particularly the Government parties. Other organisations also made a lot of positive and helpful information available, including the orgaisations representing the social partners and, in particular, the Irish Council of European Movement, which produced their own lucid guide to the Treaty and an excellent booklet "Maastrict Explained".
The print and broadcasting media also deserve great credit for the amount of information and discussion they carried. All in all, an immense amount of information was conveyed to the people and the result was seen in the fact that the turnout was up 13 percentage points on that in the 1987 referendum on the Single European Act.
At the same time, I accept that there is a deficit of information among the general public, in Ireland and in other member states, about European developments and that this will have to be rectified if the Community, in its desire to make further progress, is to carry the people with it. The Dáil and Seanad have, of course, the opportunity, if they wish to use it, to debate the comprehensive reports on developments in the European Community which was published regularly by the Minister for Foreign Affairs.
I also said yesterday that the proposed Oireachtas Joint Committee on European and Foreign Affairs will no doubt play a useful role in spreading information and knowledge on Community affairs.
I would not favour making public funds available to registered political parties in future such campaigns. It would be by no means helpful that taxpayers' money should be used for purposes which the Government of the day, as the constitutional Executive authority, would regard as being detrimental to the public interest.
As I indicated yesterday, it may be that the proposed Oireachtas Committee could develop a role in regard to information that would be complementary to that of the Government. This would represent a development of the role that has been played, not perhaps as fully as it could have been, by the existing Oireachtas Joint Committee on the Secondary Legislation of the European Communities, which has been in existence for the past 20 years.