Vol. 526 No. 2
31 Mr. Penrose asked the Minister for Tourism, Sport and Recreation the specific proposals he has for a programme of assistance for the bed and breakfast sector, having regard to the difficulties being faced by this sector; and if he will make a statement on the matter. [25959/00]
As indicated to the House in my response to Question No. 30 on 10 October last, I am aware of reports indicating a slight downturn in the level of business enjoyed by the B & B sector. However, it is also reported that, while casual passing trade has declined, demand through trade channels is growing. According to Bord Fáilte reports, industry sources have indicated that the main factors influencing this downturn include a general shift in the preference of domestic and international markets towards the additional facilities offered by hotels and a preference to be located nearer towns and cities. Increased price competition from hotels is also a factor to be taken into account.
Last year, I launched an initiative, with a budget of £300,000, targeted primarily at the small accommodation provider. Under this initiative, Bord Fáilte was to review the branding and overseas marketing of the various groups in this category with a view to increasing business overall, particularly in the off-peak season and in rural areas.
This initiative involves supporting a range of practical promotional activities on behalf of the B & B sector, including attendance at trade fairs, advertising and off-season promotion with tour operators in addition to organising a series of educational workshops for individual operators.
Since April this year, Bord Fáilte has repeated the specialised marketing support programme for the B & B sector, with an increased budget of £500,000.
Question No. 32 taken with Question No. 8.
Question No. 33 taken with Question No. 6.
Question No. 34 taken with Question No. 26.
