Tuesday, 27 February 2018

Questions (120)

Brendan Howlin

Question:

120. Deputy Brendan Howlin asked the Taoiseach the spend on social media advertising and campaigns on an itemised basis in respect of each campaign, the respective platforms, the number of hits or visits generated, the overall cost of each campaign and the cost per hit or visit in each of the years 2016, 2017 and to date in 2018. [9776/18]

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Written answers (Question to Taoiseach)

There was no spend on social media in 2016. For 2017 and 2018, the spend on social media (Facebook, YouTube and Twitter) and the cost of campaigns to date is detailed in the following table:

Campaigns 2017

Spend on social media

Campaign Costs to date

Back to School

€2,600

Bliain Na Gaelige

€1,358.48

€2,318.55

Budget18

€3,520

€7,648.14

Rugby World Cup

€6,500

Treatment Benefits

€2,100

Campaigns 2018

Spend on social media

Education Action Plan 2018

€612.31

Healthy Ireland

€4,999.31

€16,605.00

Irish Aid - Children’s

Educational Video (charity abroad)

€1,750.00

Self Employed

€1,742.00

€13,351.65

A number of these campaigns are still in progress and final costs are currently being processed through the financial system in my Department.

This table outlines the number of hits per platform per campaign:

Campaign

Twitter

Facebook

YouTube

2017

Back to School

92,143

51,972

73,000

Rugby World Cup

Not on twitter

905,733

272,907

#Budget18 Introduction

77,466

140,890

158,000

#Budget18 Infrastructure

122,414

61,000

40,000

Treatment Benefits

87,571

139,000

56,000

Luas

65,478

392,583

40,000

Regional Fund

11,309

80,000

44,000

Bliain na Gaeilge

Not on twitter

165,992

56,000

2018

Healthy Ireland

288,455

343,530

45,000

Irish Aid

183,607

166,091

11,000

Self Employed

160,379

133,888

18,000

Education Action Plan

82,385

46,278

6,000