Dáil Éireann Debate, Tuesday - 27 February 2018
120. Deputy Brendan Howlin asked the Taoiseach the spend on social media advertising and campaigns on an itemised basis in respect of each campaign, the respective platforms, the number of hits or visits generated, the overall cost of each campaign and the cost per hit or visit in each of the years 2016, 2017 and to date in 2018. [9776/18]
Amharc ar fhreagraThere was no spend on social media in 2016. For 2017 and 2018, the spend on social media (Facebook, YouTube and Twitter) and the cost of campaigns to date is detailed in the following table:
|
Campaigns 2017 |
Spend on social media |
Campaign Costs to date |
|
Back to School |
€2,600 |
|
|
Bliain Na Gaelige |
€1,358.48 |
€2,318.55 |
|
Budget18 |
€3,520 |
€7,648.14 |
|
Rugby World Cup |
€6,500 |
|
|
Treatment Benefits |
€2,100 |
|
|
Campaigns 2018 |
Spend on social media |
|
|
Education Action Plan 2018 |
€612.31 |
|
|
Healthy Ireland |
€4,999.31 |
€16,605.00 |
|
Irish Aid - Children’s Educational Video (charity abroad) |
€1,750.00 |
|
|
Self Employed |
€1,742.00 |
€13,351.65 |
A number of these campaigns are still in progress and final costs are currently being processed through the financial system in my Department.
This table outlines the number of hits per platform per campaign:
|
Campaign |
|
|
YouTube |
|
2017 |
|||
|
Back to School |
92,143 |
51,972 |
73,000 |
|
Rugby World Cup |
Not on twitter |
905,733 |
272,907 |
|
#Budget18 Introduction |
77,466 |
140,890 |
158,000 |
|
#Budget18 Infrastructure |
122,414 |
61,000 |
40,000 |
|
Treatment Benefits |
87,571 |
139,000 |
56,000 |
|
Luas |
65,478 |
392,583 |
40,000 |
|
Regional Fund |
11,309 |
80,000 |
44,000 |
|
Bliain na Gaeilge |
Not on twitter |
165,992 |
56,000 |
|
2018 |
|||
|
Healthy Ireland |
288,455 |
343,530 |
45,000 |
|
Irish Aid |
183,607 |
166,091 |
11,000 |
|
Self Employed |
160,379 |
133,888 |
18,000 |
|
Education Action Plan |
82,385 |
46,278 |
6,000 |
